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Joga Bonito ("Play Beautifully" in Portuguese) is a football-oriented social network service created by Nike and Google, based upon Google's Orkut. Joga TV commercial advertisements are shown on the nikefootball.com website, the joga.com website, and the default Google Personalized Homepage as well as appearing on television.
Eric Cantona appears as the lead spokesman for the Joga Bonito organization. Joga TV is portrayed as an underground broadcast channel that taps into other television stations' live feeds, filmed "live from the heart of Germany".
The Joga Bonito movement portrays itself as dedicated to eliminating unfair and unsportsmanlike play from football, promoting fair and creative play as well as honesty and team spirit, and showing the true and beautiful side of football by having a motto of "play from the heart".