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For example – when searching for the word “home” in a search engine, web site www.home.com appears in place number 3 in search results. When searching for the phrase “my home”, web site www.home.com (same web site) appears on location number 14, second page of results. When doing Search engine optimization for a web site, usually a list of keywords and search phrases is created, and the SEO experts will work on improving the positions / rankings of these keywords in search results, as the higher a result appears in a search engine, usually the higher the web traffic the site receives.
When there are numerous keywords / search terms, a continuous process of tracking the keywords is performed by SEO experts / professional in order to provide information about how a web site is performing in search results. The keyword tracking tool will query the designated search engine with the keywords from a list, and will create a positions / ranking report.