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With the intention of making web logs more accessible to the public, Nick Denton of Gawker Media and Meg Hourihan of Pyra Labs created Kinja, which began as an investigation into the navigation of web logs. It was dubbed Kinja in October of 2003.
Kinja operated from April 2004 to April 30, 2008.
Kinja was a personal web service that allowed its users to "bookmark" blogs, Kinja providing the user with excerpts of recent posts of the chosen logs. These excerpts, known as personal "digests", were compiled into one page's worth of excerpts, with other categorized compilations available based on such labels as media, music, liberal, conservative, and more. A user's personal choice of digests were easily available to any outside user, allowing others to share their favorite blogs and recent blog posts. Utilizing a webcrawler dubbed Kinjabot, (similar to Google's webcrawlers) Kinja created an internal index of all available web logs as defined by Kinjabot.