Link bidding

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Link bidding is a form of Internet marketing where a website owner bids on other websites to post a backlink to his/her website.

A link bidding directory offers webmasters a way to gain exposure for their sites. Websites being bid on are often grouped into categories (e.g., entertainment, finance).[1] The position/rank for such websites is determined by their frequency of bids, where the highest-ranking websites have the highest number of bids.


  1. "Frequently Asked Questions", Accessed 23 June 2008.

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