M80 (agency)

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M80
Type Subsidiary of WPP Group
Founded 1998
Headquarters Los Angeles, California, USA
Key people Dave Neupert, Todd Steinman, & Jeff Semones
Industry Social Media Marketing
Products Advertising & Marketing
Website www.m80im.com

Contents

Background

M80 is a provider of social media marketing and digital publicity with offices in Los Angeles and New York. Founded in 1998 by Dave Neupert, the agency started as a word-of-mouth marketing agency in Silver Lake and built its success largely by promoting products that fans were eager to embrace, such as bands and television shows with cult followings. [1]

M80 is a founding member of the Word Of Mouth Marketing Association, establishing an official trade association to set ethical standards, standardized terms, and best practices for other marketing agencies to follow. [2] Partners Dave Neupert, Todd Steinman and Jeff Semones are frequent speakers at trade conferences and events, promoting ethics, strategies, and measurement of buzz marketing. [3][4]

Acquisition

In June 2006, M80 was acquired by WPP Group, the world's second largest communications services group (in terms of revenue). [5][6]

M80 Music

M80 also manages a small in-house record label that has released music by the Cambodian psych-pop band Dengue Fever. [7][8]

Clients

References

External links

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