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|Headquarters||London, England, UK|
|Key people||Wendy Tan White, Founder |
Joe White, CEO
Eirik Pettersen, CTO
|Industry||Web hosting service|
Moonfruit is a UK-based web hosting company. They employ a website construction tool called SiteMaker, which is intended to make website creation simpler for people who do not have a high degree of technical knowledge.
Moonfruit was launched in January 2000 during the dot-com bubble, and was supported entirely by advertisements. When the bubble burst, it became a subscription-based service. Later, the company was bought out by its London-based staff. The service is now in its fourth version, including a French language version, with further languages to follow. Moonfruit is advertising both free and subscription-based accounts as of July 2009.
In June 2009 Moonfruit began a promotional campaign using the viral power of Twitter's trending topics. In celebration of their 10th birthday, they offered Twitter users the chance to win an Apple MacBook Pro just by tweeting their tag; "#moonfruit". One PC would be given away each day for 10 days to a random tweeter who had used the tag. This campaign was successful enough to keep the #moonfruit tag at the top of the trending topics for an entire week and has garnered some media attention for the company.
- ↑ "Will the moon bear fruit?". http://www.guardian.co.uk/Archive/Article/0,4273,3952468,00.html.
- ↑ "moonfruit sets price for site building service". http://www.nma.co.uk/features/digest/15585.article.
- ↑ "Moonfruit Launches French Version Of Flash Site Building Toolkit". http://newsblaze.com/story/2007060801203600001.we/topstory.html.
- ↑ "Twitter Promotion Done Right: #moonfruit". Archived from the original on 2009-07-02. http://www.webcitation.org/query?url=http%3A%2F%2Fmashable.com%2F2009%2F07%2F01%2Fmoonfruit-macbook%2F&date=2009-07-02.
- ↑ "Why is #moonfruit trending on Twitter? It’s the rebirth of a startup". http://uk.techcrunch.com/2009/07/04/why-is-moonfruit-trending-on-twitter-its-the-rebirth-of-a-startup/.
- ↑ "Moonfruit could kill Twitter". http://www.examiner.com/x-11216-Twitter-Examiner~y2009m7d5-Moonfruit-could-kill-Twitter.
- ↑ "Moonfruit Finds Instant ROI with Twitter Campaign". http://www.clickz.com/3634283.