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Type Health 2.0
Genre human search engine
Founded 2006
Founder Steven H. Krein, Unity Stoakes
Headquarters New York City, New York, USA
Key people Steven H. Krein, co-founder and CEO.
Unity Stoakes, co-founder and President.
Revenue Unknown, Startup 2006
Employees 18
Slogan "Human-Powered Health Search."
Type of site Web directory
Advertising Google AdSense
Available in English
Launched September, 2007
Current status beta test is a human-powered search service for health (or human search engine) launched in alpha test in October 2006 by Steven H. Krein and Unity Stoakes. As of July 2008, the project is in beta test. It differentiates itself from algorithmic search engines like Google, as well as other directory sites like DMOZ and Yahoo by tracking and building hand-crafted result sets for many of the currently popular health search terms.[1][2]



OrganizedWisdom Health employs human editors to review websites and write WisdomCards (or search engine results pages) that include text listings, as well as other media, such as photos and video. Each OrganizedWisdom WisdomCard includes links to the top five sites, as well as other categorized information, and additional web pages.[3] The company also pays freelance health guides to create WisdomCards in the company's Guide Program - the pages are approved by a full time staff member prior to appearing in the main index.[4]

OrganizedWisdom's approach is similar to's strategy, except that OrganizedWisdom focuses exclusively on health related search terms and employs physician reviewers into its training and review process.[5]

WisdomCard Library

OrganizedWisdom has over 10,000 WisdomCards in over 50 health categories currently in its WisdomCard Library. [6]

Ownership and funding

Investors in include ETF Venture Funds; Esther Dyson; Linda Holliday; Roger Ehrenberg; and Don Middleberg, among other strategic angels.[7]


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