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Schulman is the Chief Marketing Officer at InsideView in San Francisco, California, and has previously served as chief marketing officer of WebSideStory, and helped lead that company through its initial public offering. Schulman founded Web Analytics Association and was also the founder and CEO of one of the first software as a service (SaaS) companies, Keylime Software (acquired by Yahoo), in 1997. After that, he served as the as General Manager of Internet Products at Unica Corporation.