Search Engine Marketing Professional Organization
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The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was founded by Barbara Coll  in 2003, and incorporated in 2004,  to promote search engine marketing and provide educational resources to members and consumers. Its sponsors include Google, Yahoo, Microsoft, SuperPages, and Search Engine Strategies. SEMPO's membership includes search engine marketing firms and consultants, Web developers, inhouse marketing professionals, and advertising agencies.