Search Marketing World

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Search Marketing World Conference & Expo

Search Marketing World, Conference & Expo is an annual event organised in Dublin, by Interactive Return, a digital marketing agency located in Ireland[1]. It gathers international search engine marketing professionals to discuss digital marketing trends, news, issue. It especially focusses on search engine marketing and search engine optimisation.


History

The first conference was held in March 2007. [2]It mainly focussed on search engine marketing and search engine optimisation as well as on the Irish and worldwide trends of the industry. Professionals representing search engines such as Google, Microsoft adCenter or Yahoo! were present.

The second conference was held in April 2008. [3]Sessions were dedicated to social media channels, sectoral focus sessions for the travel, online betting and finance industries, as well as advanced SEO information for developers.


References

  1. Interactive Return's official website
  2. Search Marketing World, Conference & Expo 2007 Official Website
  3. Search Marketing World, Conference & Expo 2008 Official Website
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