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Marshall and Bazeley launched the website on August 17, 2004 and update it daily. The reporters have written about beleaguered startups such as Friendster , investor interest in alternative energy sources such as ethanol  and new funds from venture capital giants such as Kleiner Perkins .
SiliconBeat was developed, in part, as a response to policies at the Mercury News that separate union-protected journalists from the non-union Internet staff. Marshall and Bazeley work on the site outside of their day jobs.