From Seo Wiki - Search Engine Optimization and Programming Languages
Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. Webmasters use this method to build up a community of returning visitors to a website.
Sticky content is also sometimes called sticky tools or sticky gear. Websites featuring sticky content are often referred to as sticky sites.
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