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The Find, Inc.
Type Private
Founded 2005
Headquarters Mountain View, California, USA
Key people Siva Kumar, co-founder and CEO
Industry Shopping Search, Discovery Shopping
Website is a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty. [1]



TheFind Inc, was founded in 2005 as FatLens Inc., initially specializing in event tickets search but later expanding to product search. On October 31, 2006 the site was re-launched as with an emphasis on discovery shopping search for lifestyle products. is a privately-held company in Mountain View, California and received initial funding from Redpoint Ventures, Lightspeed Venture Partners and Cambrian Ventures. [2] In 2007, they received an additional $15 million in funding led by Bain Capital Ventures.[3]

Business model

File:Screen thefind2.jpg
Screenshot of positions itself as a discovery shopping search engine[4], in contrast to a Comparison Shopping Engine model more commonly used for computers and electronics. According to the company's website, the search database includes over 320 Million products from over 500,000 online stores.[5] Products are added to the search via crawling as well as merchant feeds. The search results are ranked using an algorithm based on relevancy and popularity, rather than a pay-for-placement ranking. [6] Clicking on a product from a search results page takes the user to the merchant's site where the product can be purchased directly from the merchant. Since its re-launch, has announced several additional features including color search [7] and find similar items [8]

Partnerships has content partnerships with several established web and media properties including PayPal[9] and Glam Publishers Network[10], as well as several blogs such as,, and


On March 28, 2007, announced that it has experienced a 540% increase in unique visits since its launch on October 31, 2006, and a change from 141,625 visits in November 2006 to a run rate of over 900,000 visits in March 2007. They also reported a monthly traffic growth rate of over 35% for Q1 2007. [11], the leading media measurement service, shows at 7 million visitors per month as of Nov 2008 (

On August 29, 2007 acquired the women's fashion shopping site[12] now powers shopping results at

Charitable campaigns periodically runs "Color for a Cause" campaigns to raise money for charities. During each campaign, donates $1 to the selected charity each time users run a search that contains a designated color. In the first campaign launched on January 2007, donated $1 per user per day for searches that contained the color red, raising a total of $10,000 for the humanitarian aid charity Doctors Without Borders. [13] In the campaign launched in April 2007, searches that contained the color pink netted $1 per user per day for the breast cancer research organization Susan G. Komen for the Cure. [14]

Industry recognition and awards

In January 2007, SEO consultant Charles Knight named to his list of The Top 100 Alternative Search Engines, [15]. To be included on the list, search engines must demonstrate superiority to Google for that site's search specialty. [16] has remained on this list for each monthly update[17][18][19][20][21] and is the only search engine listed in the Shopping Search category.

In April 2007, Red Herring magazine named as a finalist for the Red Herring 100, [22] a selection of the top private companies based in North America that play a leading role in innovation and technology. was also nominated for a 2007 Webby Award in the Best Retail category.[23]

TheFind has been mentioned on several industry related blogs and social communities, including and The company continues to generate buzz surrounding their services by announcing new features [24] which include their mini-malls, virtual shopping districts and local search capability[25]. Siva Kumar, company CEO, has also conducted interviews [26] with industry professionals.

See also


  1. Mitra, Sramana (2007-04-03). "TheFind: LifeStyle Shopping (Part 1).". Sramana Mitra on Strategy. 
  2. Marshall, Matt (2006-10-26). ", another shopping search engine, aims for comprehensiveness". 
  3. Sorkin, Andrew Ross (2007-07-13). "TheFind Locates $15 Million in V.C. Funding". The New York Times. 
  4. Marshall, Matt (2006-10-26). ", another shopping search engine, aims for comprehensiveness". 
  5. "About Us". 
  6. " Launches Next-Generation Shopping Search Engine That Helps Consumers Find Any Product Sold Online". 2006-10-31. 
  7. Smith, Brian (2006-12-10). "TheFind Launches Color (For a Cause) Search". 
  8. " Launches 'Find Similar Items' Tool That Allows Shoppers To Organize Millions of Products Into Custom Catalogs". 2007-02-28. 
  9. " Announces New Shopping Search Engine Dedicated Exclusively to PayPal". PR News Today. 2007-06-12. 
  10. Smith, Brian (2007-03-24). "TheFind Gets More In Touch With Its Feminine Side". 
  11. " is the Fastest-Growing Next-Generation Shopping Search Engine". 2007-03-28. 
  12. "Glimpse Is Now Part Of Shopping Family". eCommerceOptimization. 2007-08-29. 
  13. "'s Color Search Raises Funds for Global Doctors". 2007-01-22. 
  14. "Color for a Cause – Helping Susan G Komen for the Cure". TheFindBlog. 2007-04-12. 
  15. Knight, Charles (2007-01-29). "The Top 100 Alternative Search Engines". Read/Write Web. 
  16. Knight, Charles (2007-02-27). "The Top 100 Alternative Search Engines, February 2007". Read/Write Web. 
  17. Knight, Charles (2007-03-28). "Top 100 Alternative Search Engines, March 2007". Read/Write Web. 
  18. Knight, Charles (2007-05-01). "Top 100 Alternative Search Engines, April 2007". Read/Write Web. 
  19. Knight, Charles (2007-06-06). "Top 100 Alternative Search Engines, June 2007". Read/Write Web. 
  20. Knight, Charles (2007-07-02). "Top 100 Alternative Search Engines, July 2007". Read/Write Web. 
  21. Knight, Charles (2007-08-01). "Top 100 Alternative Search Engines, August 2007". Read/Write Web. 
  22. "Red Herring 100 North America Awards Finalists". The Red Herring. 2007-04-25. 
  23. "11th Annual Webby Awards Unveil Nominees for Best Websites, Videos, and Ads of the Year". 2007-04-10. 
  24. "Comparison Shopping Features". eCommerceOptimization. 2007-11-14. 
  25. "Local Search Capabiity". eCommerceOptimization. 2007-12-12. 
  26. "Siva Kumar Interview". eCommerceOptimization. 2007-11-01. 

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