Three-click rule

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The three-click rule or three click rule is an unofficial web design rule concerning the design of website navigation. It suggests that a user of a website should be able to find any information with no more than three mouse clicks. It is based on the belief that users of a site will become frustrated and often leave if they cannot find the information within the three clicks. Although there is little analytical evidence that this is the case, it is a commonly held belief amongst designers that the three click rule is part of a good system of navigation. Critics of the rule suggest that the number of clicks is not as important as the success of the clicks.[1]

In his book, Taking Your Talent to the Web, Jeffrey Zeldman wrote that the Three-Click Rule is "based on the way people use the Web" and "the rule can help you create sites with intuitive, logical hierarchical structures".[2]

The UK government's business advice site Business Link advises the use of the rule as a 'best practice' in web design.[3]


  1. Testing the Three-Click Rule
  2. Zeldman, Jeffery (30 May 2001). Taking Your Talent to the Web: Making the Transition from Graphic Design to Web Design. New Riders. pp. 448. ISBN 978-0735710733. 
  3. Best practice in web design
fr:Règle des trois clics

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