Traffic Power

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Traffic Power was a Las Vegas, Nevada search engine optimization company that engaged in black hat techniques. These spamdexing practices that violated Google's webmaster guidelines. As a result, some Traffic Power clients were banned from Google's organic search results.

According to a Wall Street Journal profile of the company, Traffic Power used high-risk techniques and failed to disclose those risks to its clients.[1] Wired reported that Traffic Power sued a blogger, Aaron Wall, and the website Traffic Power Sucks, for mentioning that they were banned.[2] Google software engineer Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[3]

In January of 2009 Traffic Power's CEO, Matt Marlon, was jailed on accusations of fraud related to a foreclosure "scam". [4]


  1. Startup Journal (Wall Street Journal), 'Optimize' Rankings At Your Own Risk by David Kesmodel at The Wall Street Journal Online, September 9 2005
  2. Wired Magazine, Legal Showdown in Search Fracas, Sep, 08, 2005, written by Adam L. Penenberg
  3. Cutts, Matt, Confirming a penalty, published on 2006-02-02 at Matt Cutts Blog
  4. "Accused foreclosure scam artist behind bars". Retrieved 2009-01-20. 

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