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Headquarters San Francisco
Key people Brad Barnes (CEO), Joanna Ifrah (CCO), Chris Hart (CTO), Brian Wilhite (CDO), Emaleigh Benner- Operations, Julian Aldridge (CMO)
Industry Music Downloads
Website [1]

trueAnthem Corp. is a social media company based in San Francisco that launched on April 4, 2008. The company also has offices in [[Southern California, and New York. The company was founded by Brad Barnes (CEO), Joanna Ifrah (CCO) Chris Hart (CTO), Brian Wilhite (CDO).


Business model

trueAnthem is an advertiser-supported, promotion, marketing, and online music distribution company focused on the monetization of social networks.

The company provides online and offline services to promote both independent and signed artists and bands. Leveraging the viral nature of information distribution on the Internet, music and video content is released for download via the company’s proprietary trueWidget, which fans can grab and post to social network platforms or other websites.

The company matches brand advertisers with musicians, who introduce songs with short, personalized ads, allowing music to be shared legally and free.

trueAnthem is a product of the larger web 2.0 movement as it applies to the music industry and the evolving New Music Economy.


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Ruckus Network is a free ad-supported online music service available to students at all American colleges. With its official launch in September 2004, Ruckus became the first online music service focused exclusively on the college market. Ruckus uses Microsoft's Windows Media DRM system, allowing the possibility of loading files onto compatible PlayForSure portable media players. Their service offers over three million tracks free to its users.


1. Tradevibes [2] Company Information on trueAnthem

2. Crunchbase [3], trueAnthem company profile <p> 3. The [4], Angel-backed TrueAnthem slips audio ads into music widgets<p> 4. The [5], Napster’s Children <p> 5., [6] - Connecting Fans, Bands and Brands <p> 6. [7], trueAnthem: add a 3-second advertisement to your song... <p> 7. VentureBeat [8]: TrueAnthem raises $2 million to pollute music with pre-song ads<p> 8. [9]: Web 2.0 Apps Review <p> 9. DigitalMediaWire [10]: Online Music Label TrueAnthem Raises $2 Million

See also

External links


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