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A vanity URL is a URL or domain name, created to point to something to which it is related and indicated in the name of the URL. In many cases this is done by a company to point to a specific product or advertising campaign microsite. In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link.
In social media
facebook.com/wikipedia would bring you to the Wikipedia fan page on Facebook.
There are shortening URL tools that allow for vanity URLs. One example is http://Cli.gs
Examples of vanity URLs used by brands and locations:
- HSBC "Local" Ads: yourpointofview.com (on airport jetways)
- General Electric's (GE) Ecomagination Campaign Ecomagination
- Punta Mita Real estate (PMRE) Real estate Campaign http://www.puntamitarealestate.net
- Riviera Nayarit Mexico/ Official website Geo city Campaign 
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