Vanity URL

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A vanity URL is a URL or domain name, created to point to something to which it is related and indicated in the name of the URL. In many cases this is done by a company to point to a specific product or advertising campaign microsite. In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link.


In social media

Social networking sites like Facebook, MySpace, and Twitter offer vanity URLs to their users where their username is in the URL.

For example, would bring you to the Wikipedia fan page on Facebook.

URL shortening

There are shortening URL tools that allow for vanity URLs. One example is


Examples of vanity URLs used by brands and locations:


Personal tools

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