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Type Public
Founded Omaha, Nebraska 1997
Headquarters Portland, Oregon
Key people Mike Hilts, President
Tim Price, Vice President of Sales and Marketing
John Harrison, Senior Vice President of Product Strategy and Client Services
Grant Roholt, Chief Technology Officer
Industry email marketing
Employees 200

Yesmail, an email marketing solutions provider, is headquartered in Portland, Oregon and has offices in San Francisco, New York, Chicago, Atlanta, Omaha, Toronto, and London.

Yesmail is a division of InfoUSA, a $700 million public company, and includes sister companies Walter Karl, Millard, Edith Roman, and Catalog Vision. Yesmail’s clients come from a variety of sectors including consumer products, retail, publishing, travel and finance.



Yesmail first started as a Web directory in 1995 and was later named Starting Point Directory in 1997, the company became one of the top 10 most visited sites on the web. Rebranded as Yesmail, the business grew based on its ability to use technology to manage its database of millions of e-mail addresses. Yesmail’s growth led to a $37 million IPO in the fall of 1999, yet was acquired by CMGI later that year.[1] Yesmail was later acquired by infoUSA in 2003.[2]

In November, 2006, Yesmail agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated the CAN-SPAM Act of 2003 by sending unsolicited commercial e-mails after consumers asked it to stop doing so. The FTC charged Yesmail, doing business as @Once at the time of the violation in 2004, with sending e-mail messages on behalf of its clients more than 10 business days after recipients had opted out.[3] Citing the problem as one of the minor technical issues allowed under the Act, and not a violation of federal law, Yesmail deemed the charges too costly to fight, and agreed to settle.[4]

Yesmail held its first client summit on March 1-2, 2007 at the Wynn Las Vegas. The event included Yesmail clients such as Coca Cola, Kodak, Prism, and Ziff Davis. The summit gathers Yesmail's clients to discuss email marketing strategy and goals. [5]


Yesmail develops email marketing platforms for small, mid-level, and large businesses.

  • Yesmail Enterprise: a database and e-mail campaign management application for large enterprises with hundreds of thousands of customers, complex data, personalization and integration needs.[6]
  • Yesmail Express: a self-service email marketing platform geared to assist mid-sized businesses.[7]
  • Yesmail Direct: a small business online marketing portal including email marketing, direct marketing and search engine marketing.[8]
  • Yesmail Professional Services: Consulting services for email append, data append, ECOA, co-registration and list management
  • Yesmail Data Boost: a product module that allows clients to add information to their datamart
  • Yesmail Prospector: a product module that allows clients to build their subscriber base with targeted vertical information


Awards and Recognitions

  • Internet Retailer: Top Three Email Marketing Vendor[11]
  • 2008 Best Email Newsletter for Marketing Purposes[12]
  • The Forrester Wave: Email Marketing Service Providers[13]

See also

Email Marketing
Email Sender and Provider Coalition


  1. "Company News; CMGI to acquire Yesmail for $523 million". 16 December 1999. 
  2. "InfoUSA Buys Yesmail". 3 March 2003. 
  3. "Marketer Settles With FTC for Sending Unwanted E-Mails". 6 November 2006. http://www. 
  4. "Yesmail settles with FTC". 6 November 2006. 
  5. "First Year Yesmail Client Summit Let e-mail Pros Share Strategies". DMNews. 12 March 2007. 
  6. "Yesmail Enterprise". 1 November 2004. 
  7. "YesMail Inc. Releases Newest Email Platform, YesMail Express". Business Week. 1 May 2007. 
  8. "Yesmail Direct for Small Businesses Unveiled". 15 October 2007. 
  9. "E-mail marketing company sold". Portland Business Journal. 2 February 2005. 
  10. "InfoUSA Buys Digital Connexxions to Strengthen Yesmail Unit". 4 October 2006. 
  11. "Yesmail Ranks in the Top Three Email Marketing Vendor Providers for Internet Retailer’s Top 500". Market Watch. 12 August 2008.{F358E48E-0F61-4145-A513-C7C675E690CA}&dist=hppr. 
  12. "MarketingSherpa Names Winners of 2008 Email Marketing Awards". Yahoo Finance. 26 February 2008. 
  13. "Yesmail Breaks Into The Email Leader Ranks". Forrester. 20 December 2007.,7211,44355,00.html. 

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