Zlango

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Zlango, Ltd.
Type Private
Founded 2004 (Israel)
Headquarters 3 Tvuot ha'Aretz, Tel-Aviv, Israel
Key people Yoav Lorch, Founder
Roni Haim, CEO
Alon Greenberg, CFO
Industry Computer software
Products Zlango mobile,
Zlango ICQ plug-in
Employees 40
Website www.zlango.com

Zlango is an icon-based "language" (actually a logographic writing system) built for web and mobile messaging. Zlango Ltd., the Israeli company which created and owns Zlango, has released a Java and Brew application for mobile phones which uses the Zlango icon language to create a new form of SMS, called ZMS, using Zlango's icons instead of words [1]. Online, Zlango is available for composing messages and then sharing them in e-mail, publishing them on the Zlango site, embedding them in blogs, spaces, sites, and more [2].

Contents

Zlango around the world

Zlango's products are currently released in many countries, as well as over the Web in many forms.
Zlango's mobile application was released in the following territories:

Apart from Zlango's website, Zlango also has an ICQ plug-in in several languages and countries that allows you to use Zlango icons to chat with your contacts [10][11].
Zlango also appeared in the Israeli Children's Channel as a game show [12].

Background

Zlango was created in 2004 by Yoav Lorch, an author and playwright, as an attempt to shorten text messages. When he found that abbreviated texts only removed 20% of letters, he decided to enter the field of pictographic language. The name Zlango is a combination of lingo, slang, and language, with the letter Z as homage to Esperanto creator L. L. Zamenhof [13]. On February 2007, Zlango Ltd. announced that it raised $12 million from the VCs Benchmark and Accel [14]. Zlango Ltd.'s Tel Aviv offices currently include around 40 employees.

The Language

File:Me shop with papa money.jpg
Me shop with papa's money

Zlango currently includes more than 300 icons in several different categories, but according to Zlango representatives, Zlango will eventually include the option for users to add their own icons, and that unused icons will be cycled out. This means that Zlango will be an ever-evolving language [15]. Zlango icons are also not definitive, and most icons have multiple meanings: for example, the icon for "me" can also mean "I", the icon for "go" can also mean "come", and the icon for "car" can also mean "drive". The meanings that Zlango intended for each icon are only suggestions as Zlango encourages users to invent their own personal meanings for icons.
The Zlango web page includes several new icons that aren't in the mobile application such as basketball and gold.
According to Zlango Ltd., the Zlango icons were created to be memorable, rather than recognizable. For example, the "want" icon is a bird in a nest, but once you find the icon's meaning, it is difficult to forget [1].
Zlango has released several Zlango versions of classic stories which show the potential for more than just picture messaging:

Also, being an icon-based language with, relatively easy-to-understand images, Zlango allows people who speak different languages to communicate.

Currently available icons are:

! • , • . • ?
2 minutes • 5 minutes • 10 minutes • 15 minutes • 30 minutes • 60 minutes
a-bit • action • all • always • and • angel • anger • applause • army • ask
baby • bad • basketball • beach • beautiful • beer • big • birthday • bitch • blonde • boom!!! • booze • boring • boyfriend • brother • bullshit • burger • bus • but
cafe • call • can • car • cat • chat • cheap • chicken • chocolate • class • classmate • cocktail • cold • come • computer • confused • cool • cow • crazy • cry • cucumber
dancing • day • dead • despair • devil • devilish • different • dig • do • doctor • dog • down • drink • drunk
e-mail • earlier • easter • eat • eggs • embarrassed • emo • evening • expensive
family • fast • fat • fear • feel • finger • finish • fire • flower • food • football • freak • friend • fun
geek • gift • girlfriend • give • go • god • gold • good • goth • grass
halloween • happy • hate • he • hear • heartbreak • help • here • hi-bye • hip-hop • holy • honey • hope • horror • horse • hot • house • hug
idea • if • important • in • in-love • internet
jealous • jeans • jump
kill • kiss • know • KO (knocked out)
later • laugh • lemons • lie • like • little • LOL (laugh out loud) • loser • lots • love • luck
make-out • make-up • mall • mama • maybe • me • meet • miss-you • mock • money • monkey • more • morning • movie • much • music • my
need • never • new • new-year • night • no • noon • nothing • now
ok • old • OMG (oh my god) • or • out
pain • papa • party • pasta • peace • peach • people • pig • pizza • plane • please • poison • problem • pub • puke • punk
rastaman • read • relax • remember • restaurant • roach • rocks • ROFL (rolling on floor laughing)
sad • same • say • school • see • send • sexy • shark • she • shit • shocked • shop • shut-up • sick • silly • sinking • sister • skater • sleep • slow • small • smart • smell • smoke • smooching • sneakers • snowboard • some • soon • sorry • spacey • start • stinks • stop • stress • stupid • superhero • superstar • surfer • surprise • sweet
t-shirt • take • taste • tattoo • taxi • teacher • teddy • test • thank you • there • they • thin • thing • think • time • TMI (too much information) • today • toilet • tomorrow • touch • train • treasure • true • TTFN (ta-ta for now) • TTYL (talk to you later) • tv
ugly • up • us
valentine • voodoo
wait • want • wassup • weirdo • what-why • when • where • who • wink • wiped • wish • with • without • work • write
xmas
yawn • yeah • year • yes • yesterday • you • your • yuck
zip-it • zlango • zombie

References

  1. 1.0 1.1 Arrington, Michael. "TechCrunch – Zlango's icon-based Language for SMS". http://www.techcrunch.com/2006/06/28/zlangos-icon-based-language/. Retrieved 2007-12-17. 
  2. "http://www.zlango.com". http://www.zlango.com. Retrieved 2007-12-17. 
  3. "AMC launches messaging app Zlango - Telecompaper". http://www.telecompaper.com/news/article.aspx?cid=662095. 
  4. "http://www.zlango.com/mobileSupport". http://www.zlango.com/mobileSupport. Retrieved 2007-12-17. 
  5. "Zlango Talk: Globe Launches Zlango in the Philippines". http://zlango.typepad.com/zlango_blog/2007/12/globe-launches.html. Retrieved 2007-12-20. 
  6. "Globe - Zlango". http://site.globe.com.ph/web/guest/zlango. 
  7. http://www.tmn.pt/zlango.html
  8. "Zlango icon language infiltrates Swisscom Labs". http://zlango.typepad.com/zlango_blog/2007/10/zlango-icon-lan.html. Retrieved 2007-12-17. 
  9. "King Kong Kiev". http://zlango.typepad.com/zlango_blog/2007/12/king-kong-kiev.html. Retrieved 2007-12-17. 
  10. "Zlango in ICQ (Hebrew)". http://zlango.typepad.com/zlango_iblog/2007/10/-icq.html. Retrieved 2007-12-17. 
  11. "Zlango - ICQ". http://download.icq.com/download/icq/zlango.html. Retrieved 2009-05-27. 
  12. "Zlango on Kids TV". http://zlango.typepad.com/zlango_blog/2007/09/zlango-on-child.html. Retrieved 2007-12-17. 
  13. "New Israeli Cell Phone Language Says It With Symbols". http://zlango.typepad.com/zlango_blog/2006/06/new_israeli_cel.html. Retrieved 2007-12-17. 
  14. Arrington, Michael. "TechCrunch – Zlango Update – BenchMark and Accel Invest $12 Million". http://www.techcrunch.com/2007/02/11/zlango-update-benchmark-and-accel-invest-12-million/. Retrieved 2007-12-17. 
  15. Carthy, Roi. "TechCrunch – Zlango Launches Web Play". http://www.techcrunch.com/2007/09/26/zlango-launches-web-play/. Retrieved 2007-12-17. 
  16. Zlango. "Little Red Riding Hood". http://www.zlango.com/item-115&groupId=5. Retrieved 2007-07-04. 
  17. Zlango. "Romeo & Juliet". http://www.zlango.com/item-96&groupId=5. Retrieved 2007-07-04. 
  18. Zlango. "Genesis". http://www.zlango.com/item-141&groupId=5. Retrieved 2007-07-04. 
  19. Zlango. "Adam and Eve". http://www.zlango.com/item-117&groupId=5. Retrieved 2007-07-04. 
  20. Zlango. "The Tower of Babel". http://www.zlango.com/item-136&groupId=5. Retrieved 2007-07-04. 

External links

es:Zlango uz:Zlango ru:Зленго tr:Zlango

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