Last year (2018) has seen a lot of new updates in the field of Digital Marketing, which encompasses SEO, PPC, SMM, Content Marketing and more. Google has rolled many updates like Mobile-First Indexing, Google Core Algorithm Update, Schema, AMP, HTTPS deadline and so on
There are 5 factors you should concentrate on this year to stand in this competitive the field. Technology is advancing at a fast pace, we should catch up the movement to continue our travel in this Digital Marketing field.
Here are six digital marketing trends that we cannot ignore this year:
Artificial Intelligence (AI):
The Future of Digital Marketing will be relay on Artificial Intelligence
The buying behavior of the customers, understanding the patterns become handy with these artificial brains. In the past collecting data and analyzing to understand consumer buying behavior is to take a bit of time, with AI it’s all happening in no time. For example, Facebook messenger bots can help you to automate and optimize your customer service.
With the help of data management platforms (DMP), AI can collect information about your users across the internet by using second and third party data storing platforms. By analyzing their buying journeys this can help to personalize their needs and profiles enabling you to target your potential leads.
Artificial Intelligence is not just a digital marketing trend, it is going to be the future of every business module.
Programmatic Advertising:
Programmatic Ads refers to the use of software to buy digital advertising, whereas the traditonal method includes proposals, tenders, quotes, and negotiation. Programmatic buying uses algorithms and machines to buy digital space.
Emarketer predicts that by 2020, 86.2% of all digital display ads will be bought via automated channels. Programmatic bidding means using AI to automate ad buying so you can target the more specific audience.
Chatbots:
Chatbots plays major role in customer support in near future
This Artificial customer support holds a great potentiality in the market. Research by Researchandmarketers.com shows that the global chat bots market is growing by 24.43% during the period of 2018-2022.
Businesses are developing chatbots as virtual assistants in the digital field, using technologies like Machine learning, natural language understanding, and Artificial Intelligence to engage customers. If you are into a business where customer satisfaction is the key to success, then one must invest in chatbots.
Many customers prefer interacting with chatbots as they are responsive, give answers with no delay, and never lose patience. Uber uses chatbots to communicate with its customers to easily hire cabs.
Video Marketing:
Video Marketing is the trending content source in Digital Marketing
Ever since video marketing came into the picture of marketing, it is showing the sign of uptrend year on year. Live streaming always remains at the top of content marketing, the growing popularity on live streaming on Facebook, Instagram, and other popular social platforms encourages more audience engagement.
Shooting videos with Smartphone and directly communicating with customers by sending personalized messages to increase the chance of building repo and relation.
Video marketing stats
70% of consumers say that they have shared a brand’s video. (>Wyzowl
72% of businesses say the video has improved their conversion rate. (>Wyzowl)
52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)
Voice Search:
An easy way to search, Voice search increasing its potentiality day by day
Hey Siri, what is the temperature in Bangalore?
Hello Google, Where is California?
Alexa, Call Rita.
See this is the future of search, the smart voice technology is going to grow bigger and bigger. ComScore says that by 2020, 50% of all searches are voice searches.
While writing content, you should aware of that keywords should be presented as natural as possible. Do not use old digital marketing technique of stuffing the same keyword all around the content.
Today’s digital assistants are going to beyond voice input and evolving to understand user intent and behavior through available data. Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their customers. Domino’s turns to Amazon Echo to let customers order pizza using their only their voice.
OC&C Strategy Consultants predicted voice commerce sales reach $40 billion by 2022.
Influencer Marketing:
Word-of-mouth is always a top marketing strategy, people mostly buy the product recommended by their near and dear ones. Influencer marketing is not a digital marketing trend, the strategy never fades out.
People by the product based on other people reviews and opinions on the product, using influencers are a very effective marketing technique to attract a large number of customers. Influencers can be anyone from sports stars to actors, YouTube stars to top brains of the country who help to spread a word about your business or product.
Business Insider said Influencers tend to have higher user engagement than content generated by brands. According to tomoson business are making $ 6.50 for every $1 spent on influencer marketing.
Conclusion: 2019 is to be an exciting year for brands to experiment on new ad formats, digital marketing trends changes over a period of time. You need to produce better content to attract an audience along with AI Technology.
eMarket Education- Digital Marketing Training Institute Bangalore.
Topic: Five Digital Marketing Trends In 2019 (Read 5333 times)
11-28-2023, 08:15:41