Interactive product demos to boost dwell time?

[netJD]

I've been testing different ways to keep users on my technical landing pages longer because our bounce rate was pretty high. To be honest, most people just skim through a wall of text and leave within seconds. I started replacing some of my static screenshots with interactive demos. and the difference in engagement is night and day.

I believe that giving the user something to click on and interact with right in the middle of an article is much more effective than just embedding a YouTube video. It seems to me that when someone is "doing" instead of just "watching," they actually process the value of the product much faster. I'm finding this to be a much better way to handle user activation without relying on a sales team for every little demo. What are you guys using to keep people on the page longer?