Looked and Looked and still don't know!!!! How does Google decide...

Author Topic: Looked and Looked and still don't know!!!! How does Google decide...  (Read 1645 times)

Offline kttj77824Topic starter

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My client is listed as Number 3 on Page 1 of Google for the major keyword search phrase for his business 'architects brisbane'  However he is getting little to no calls from the north and western parts of the city - he is located in the east.  Does Google not list his business for those potential customers in the north and west when th :oey type in 'architects brisbane' - there are other major high ranking architects closer to them - but still not in their local area... Maybe he is listed further down in these areas which are about a 20 minute to half an hour drive away....  How can I find out what people in these areas are seeing when they do their search?  Ranking software that I have is only city based.  Can't find any info on this on the net.

There is no point in trying to do local pages 'architects chermiside" as no-one searches for an architect on a suburb basis.  Any advice would be appreciated - particularly as to how Google decides what organic results to show to people in different suburbs within the same city when the website is optimised for the city itself....  Thanking you in advance and really and truly greatly need help!


Offline Exiterra

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Google's search results are determined by a complex algorithm that takes into account various factors, such as relevance, location, and user behavior. It's possible that your client's website is ranking lower in the north and western parts of the city due to these factors.

To understand what people in those areas are seeing when they search for "architects Brisbane," you can perform localized searches using VPNs or proxies that simulate different locations. This way, you can see if your client's website appears in organic results for those specific areas.

You mentioned that the ranking software you have is only city-based. While this may not be ideal, you can still use it to monitor your client's overall rankings and track any changes over time. Additionally, you can consider exploring other SEO tools or consulting with an SEO specialist who can provide more targeted and localized insights.

In terms of Google's decision-making process for displaying organic results to users in different suburbs within the same city, it's important to note that Google aims to provide the most relevant results based on the user's query and location. However, this doesn't guarantee that your client's website will always appear prominently in all suburbs. Local optimization strategies, such as creating location-specific landing pages or building local citations, can help improve visibility in specific areas.

Ultimately, it's crucial to continually monitor and adapt your SEO strategy to meet your client's goals and target specific regions effectively.

To improve your client's visibility in the north and western parts of the city, you can consider the following strategies:

1. Local SEO: Optimize the website for local search by including relevant location-based keywords throughout the site's content, meta tags, headings, and URLs. Add the business address, contact information, and opening hours to the website's footer or contact page.

2. Google My Business (GMB): Ensure that your client has claimed and verified their GMB listing. Optimize the listing by adding accurate and up-to-date information, such as the correct address, phone number, and business category. Encourage customers to leave reviews on Google, as positive reviews can improve visibility in the local pack.

3. Local citations: Create and update listings on local directories, review platforms, and industry-specific websites. Consistent and accurate NAP (Name, Address, Phone) information across these platforms can help improve local rankings.

4. Content marketing: Create high-quality, informative, and locally-relevant content on the website's blog or resource section. Consider writing articles or guides about architectural trends, building regulations, or case studies specific to the north and western parts of the city.

5. Backlink building: Seek opportunities to earn backlinks from local businesses, organizations, or publications in the north and western areas. Building a strong backlink profile can help improve overall organic rankings.

6. Social media presence: Establish an active presence on social media platforms to engage with the local community. Share updates, articles, and project photos to build brand awareness and encourage local interactions.


 

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