Main keywords that have a big search volume didn't bring much traffic

[apexis]

Main keywords that have a big search volume didn't bring much traffic
I want to know why my main keywords that have a big search volume didn't bring much traffic. One of my keyword ranked first at google，but this keyword didn't bring much traffic，can you express it for me? Thanks!

[Die Hard]

have you target a single keyword? No body search a single keyword in the Google. If you analysis keywords by goggle ad words, then choose the keywords according exact search.

[Nizam18]

• Identify content topics that your audience will find informative and useful.
  Prioritize your content production efforts to target the most valuable, high commercial intent keywords.
  Structure your paid search campaigns to target relevant keywords with tightly organized ad groups.

[brookeroberts7]

Keyword Traffic: 3 Steps to Get More Traffic with Keywords
Identify content topics that your audience will find informative and useful.
Prioritize your content production efforts to target the most valuable, high commercial intent keywords.
Structure your paid search campaigns to target relevant keywords with tightly organized ad groups.

[sophiawils59]

Can you share a link of your website?

[atocloud]

You firstly do customers behavior like what they mostly search for and how likely they react, then search for your competitor and study his behavior of work. Hope this will work for you.

[Yuga]

1. Try to do keyword research properly like what the audience is searching
2. Competitor keyword research