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plz explain Google Analytic's New Update - GDPR

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Gajender999:
Hi Guys,

In the April month (around 12th-13th April) Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. I tried to know about this update but i could not understand it in a satisfied manner.



Can anyone explain it in simple and easiest way?

Google Analytics New Update - GDPR

Google Analytics introduces data retention controls


Thanks

Yuga:
By default, Google Analytics is not GDPR compliant. When using Google Analytics on your website, you must first obtain the explicit consent of end-users to activate the Google Analytics cookies, as well as describe all personal data processing in your website's privacy policy.

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