Seo Forum

Search Engine Optimization => Advanced Search Engine Optimization => Topic started by: pehlavoon on 11-04-2011, 15:12:30

Title: SEO and its importance on the web
Post by: pehlavoon on 11-04-2011, 15:12:30
There are waves of changes that happen to the web constantly. We are passed the old static websites that were not as friendly as they are today (considering this was only a few years ago). If we neglect proper research, your web design/development campaign will not go anywhere. I will explain many important factors that I go through in order to get indexed correctly by major search engines.
In the beginning   

Something that almost everyone misses is proper web marketing research that is neglected and should be the first step of any project. Lets not forget the 4 P’s:

1.   Product – Physical product, service and ideas
2.   Price – What customers or users pay
3.   Place – Place or distribution channels
4.   Promotion – Advertising, selling process and sales

Once you have thoroughly researched your 4 P’s it is time to consider domain names and branding. This doesn’t simply mean one domain name serves all. Try registering multiple domains with different hosting companies. The reason is Google may consider multiple similar sites on the same server as duplicate sites. Consider the class C block of an IP, which is the number shown in the third position of an IP address. It doesn’t hurt to be on other servers. This is more work but well worth the effort.
Your next step is creating Microsites. Try hiring a professional for this or if you don’t have the budget, try buying a template. A microsite should be short lived with 6-7 pages. Make sure you add Google analytics and track your efforts. The content on a microsite should be short and sweet. Don’t forget your call to action and a link back to your main site for popularity and credibility with Google, Bing or Yahoo. It also doesn’t hurt to have an adwords campaign to drive relevant traffic to the site.

Onsite SEO

As most of you know onsite SEO is a huge factor to consider when creating any website. Yet again, proper research will be needed in order to reel in your target market through keyword research. You want to create two documents (excel or word) that have 25-50 primary and secondary keywords. Number them all by importance so that when you create a website, placement will not be an issue. Here are three factors to consider with keywords after your research is complete:

1.   Keyword Placement – Where on the page keywords are located
2.   Keyword Prominence – How early or high up keywords are placed
3.   Keyword Density – The number of times keywords divided by a total number of words on the page

Where to use Keywords

•   Title -  Title tag
•   Headings – H1 and H2 tags
•   Link (anchor) text – Text that is inside and anchor tag
•   First paragraph – especially the first 2 sentences
•   Last paragraph - especially the first 2 sentences
•   Drop down boxes – Use forms that are keyword research
•   URL’s – The actual link should have keywords in it as well
•   Folder and file names – keywords/keywords.html
•   Image ALT tags – alt=”keywords”
•   Navigation – Very important to use keywords here (ie. T-shirts instead of Products)

What Google looks for

•   Keywords used in link text
•   Keywords used in the URL/subdomains/folders of your site
•   Keywords used in your <h1> and <h2>
•   External links linking in * explained more further down
•   At least 200 words of relevant text
•   How often the content is updated
•   How fast your obtaining new links
•   How old the site is

Link exchange or Reciprocal linking

Getting other sites to link to you is always good but there are some points to consider before getting these links and they are:

1.   Exchange links with only relevant sites
2.   Try to get links with high PageRank or trusted sites (BBB, dMoz etc.…)
3.   Your best links will be from sites that have large number of links coming in and have a small number of links going out
4.   Try to get links close to their home page

End-to-End SEO Checklist

•   Determine the best primary and secondary keywords phrases for your site
•   Create content-rich pages
•   Optimize each page for its best keywords phrases
•   Link each page from your sitemap page, and from each page back to your home page
•   Submit to directories
•   Setup and maintain link-building and exchange
•   Regularly monitor your progress and modify your efforts

And DO NOT list for SEO


•   Don’t use redirects on your site
•   No doorway pages
•   Don’t repeat keywords over and over
•   Don’t use hidden text on your site
•   Don’t use tiny text on your site
•   Don’t use frames
•   No hidden image links
•   Don’t use elaborate image maps
•   Absolutely no proprietary third party domain names
•   No link farms
•   And don't get links from sites that are not credible or irrelevant

This might sound like a lot of work but I assure you that it will pay off in the long run. And remember that the web is literally taking over marketing and an SEO campaign should be a top priority for all organizations. http://www.agcreative.ca (http://www.agcreative.ca) A&G Creative out of Vancouver seems to be pretty good at this stuff so give them a shout if your in town.
Title: Re: SEO and its importance on the web
Post by: prcys on 11-11-2011, 05:53:45
First SEO was developed with a view to help the search engine in providing the more relevant result to user at top position. But now it count as one path for the online marketing. SEO be very helpful for the site to increase the web presence and to make people known about own business. So people can fulfil their needs with finding their need on web.
Title: Re: SEO and its importance on the web
Post by: stunning boy on 11-13-2011, 13:19:54
amazing article i like the way you thoroughly described this is useful information  !-!  :)

Title: Re: SEO and its importance on the web
Post by: lizatailor23 on 11-22-2011, 22:19:01
Really SEO plays an important role behind website success. Everyday more and more people attract toward internet on this or that way and today's man is completely have no time and want some simple and cool way to mitigate and so for that he takes help of internet. On a web there are many companies compete with each others to come first on search engines.
Title: Re: SEO and its importance on the web
Post by: bedrik on 11-23-2011, 02:34:43
Yes really SEO has lots of importance for any site.
Title: Re: SEO and its importance on the web
Post by: Ken Peterson on 11-23-2011, 04:28:52
Vary nice post ,thanks for sharing it is vary useful for me.
Title: Re: SEO and its importance on the web
Post by: localnumberone2 on 11-28-2011, 14:09:22
Thanks for sharing Useful information.....
Title: Re: SEO and its importance on the web
Post by: krishacetravison on 11-29-2011, 09:50:44
One important tip: follow the guidelines of the search engines to avoid things that will ruin your site.
Title: Re: SEO and its importance on the web
Post by: Smith22 on 11-30-2011, 03:17:58
The SEO importance because Ranking of sites is very important when it comes to the consumers find your site. When they do a search with a keyword related to your business, it will be implemented in search engines results pages or SERPs. Depending on your keywords and content of your site.
Title: Re: SEO and its importance on the web
Post by: Rauny on 11-30-2011, 10:33:12
Hi

Really this is great post and I appreciate this. It will help everybody who is in SEO filed or planning to move in SEO. We can say that this the overall tutorial of SEO.

Thanks!!!
Title: Re: SEO and its importance on the web
Post by: noelagnote on 12-06-2011, 03:09:48
SEO is very important if you really want to get online visibility for your business.
Title: Re: SEO and its importance on the web
Post by: axix245 on 03-30-2012, 03:57:17
Thanx dude you solve my problems regarding On site optimization.I think future business down without SEO...
Title: Re: SEO and its importance on the web
Post by: seoguro on 04-03-2012, 01:27:18
Nice post! i think you have cover all seo. I am really pleased to see all strategies.
Title: Re: SEO and its importance on the web
Post by: corrinla on 04-04-2012, 22:00:15
useful post. thanks.
Title: Re: SEO and its importance on the web
Post by: seoguru7 on 04-04-2012, 22:43:56
There are lots of benefit from SEO:

- Increasing traffic
- Making brand awareness on Inernet
- Effectively promote your Products or services
- Making your website popular
- Generate Business through SEO
Title: Re: SEO and its importance on the web
Post by: KiranaTama on 04-05-2012, 01:05:38
Really SEO plays an important role behind website success. Everyday more and more people attract toward internet on this or that way and today's man is completely have no time and want some simple and cool way to mitigate and so for that he takes help of internet. On a web there are many companies compete with each others to come first on search engines. For coming first on search engines you need proper SEO of your website and this is a useful seo advice for that.
Title: Re: SEO and its importance on the web
Post by: amayajace on 08-30-2019, 23:02:55
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust. SEO is good for the social promotion of your web site.
Title: Re: SEO and its importance on the web
Post by: Chris_Tax on 08-31-2019, 14:51:13
Thanks for your SEO post. I am doing local SEO. The amount of time it requires is never ending. I do it two hours every day
Title: Re: SEO and its importance on the web
Post by: amayajace on 09-02-2019, 02:07:32
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust. SEO is good for the social promotion of your web site.
Title: Re: SEO and its importance on the web
Post by: naazaniqua on 10-18-2019, 03:19:11
SEO is not just about search engines but practices good SEO improves the user experience and usability of the website. Users trust search engines and have a presence in the top position for the user's keyword search, enhance trust the Web site. SEO is good for the social promotion of your website.
Title: Re: SEO and its importance on the web
Post by: ritesh3592 on 10-22-2019, 22:14:27
Thanks for sharing the great post @pehlavoon, keep sharing the good stuff and contribute to the forum community.
Title: Re: SEO and its importance on the web
Post by: sophiawils59 on 11-25-2019, 02:28:04
What a great post shared by the @op, it will be helpful to all of us to boost the ranking of our website by implementing such tactics.
Title: Re: SEO and its importance on the web
Post by: digvijaybook on 11-28-2019, 20:45:48
SEO is very important in generating revenue for your business. You will have to maintain the rankings and improve on SEO regularly.
Title: Re: SEO and its importance on the web
Post by: Rattan11 on 12-01-2019, 23:50:00
 !-! Nice explanation about SEO and its importance.