What do understand by Quality Score

[Zinavocouk]

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

[rahul123]

Quality Score is a combination of the Quality Score of each keyword you target. This score changes constantly and many elements are scrutinized to calculate the Quality Score:
The historical clickthrough rate
The relevance of the keyword within its ad group.
The relevance of the keyword
Your account history
The historical CTR of the display URLs in the ad group
The quality of your landing page.

[Shikha Singh]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.

[Kate Evans]

Quality score is Google's rating of both the quality and relevance of your keywords and pay-per-click ads and the higher your score, the more your ads and landing pages are deemed relevant yo people searching for the keyword.

[TomClarke]

Quality score is a rank of how relevant and helpful a SE thinks your business is to someone searching  for your products and services online, and this rank impacts both the cost and position of your pay-per-click adson the SE results page. 

[MRI wisdom]

Quality Score is a metric used in online advertising, particularly in Google Ads (formerly AdWords). It assesses the quality and relevance of your keywords, ad copy, and landing pages. It's measured on a scale from 1 to 10, with higher scores indicating better quality. Quality Score affects ad position and cost-per-click (CPC). Ads with higher Quality Scores can rank higher and pay lower CPCs. Factors influencing Quality Score include click-through rate (CTR), ad relevance, and landing page quality. Optimizing these elements can improve your Quality Score and campaign performance.
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[myinvestorchoice]

Quality Score is a metric used in online advertising, particularly by Google Ads. It assesses the quality and relevance of keywords, ads, and landing pages. A high Quality Score improves ad rankings, lowers costs per click, and ensures a better user experience, contributing to the success of online advertising campaigns.

[Mr. ML]

As far as I'm concerned, it's a very indirect indicator. We still make advertising campaigns at our own discretion, not based on Google's recommendations

[digitalaachrya]

When visitors search for your keyword(s), Google rates the quality of the whole user experience that your advertising and landing pages offer. 

[sarahboyer]

Search engines such as Google AdWords use Quality Score to measure the relevance and quality of ads, keywords, landing pages, and their performance on search engines like AdWords. Rated on a scale from one to 10, with 10 being the maximum, increasing Quality Score can result in reduced cost-per-click (CPC) rates as well as better ad positions; its calculations take into account factors like keyword relevance to an ad group, click-through rate (CTR), landing page quality as well as past performance of an ad on search engines - measuring how useful or relevant or valuable the search query searchers perceive your ads in terms of search terms based on these metrics.