Before yo u can actually start selling to the people you are promoting your product, you must know about them. Think like they do, what would they want. Who are they? And how can you help them...
Promoting a product to an unconcerned audience is like blowing a trumpet into the ear of a deaf person! Always identify your buyer and then promote the product.
Identification of the buyer is a cumbersome process in the sense that we should be in a position to know his interest in the product. I think it is here that e-mail marketing will be of a great use to the marketer.
The identity of the buyer of the product must be in a position to know the interest in the sense that it is a cumbersome process. Now the seller an e-mail marketing is very useful, I think.