Remember how many times the internet "killed" SEO? First, it was the death of link building, then it was the dominance of PPC, and now it's ChatGPT and its siblings. Yet, here we are, our sites are still running, and search engines are making billions.
The current mass hysteria around AI heavily reminds me of a classic gold rush. And as history shows, the only ones making guaranteed money right now are the guys selling the shovels - AI course gurus, API resellers, and shady software promising "1-click programmatic millions." The vast majority of "AI optimizers" out there are just flooding the index with low-grade content trash, which Google happily wipes out by the thousands during its Core Updates. Just another profanation >:D. Sure, some guys will get temporary results, but they will be disproportionately small compared to the money spent on proxies, aged domains, and API credits.
But ignoring AI entirely is just as foolish. It's not a magic "make money" button, it's a damn good apprentice. If you steer it properly, it works wonders:
Offloading boring routines like bulk keyword clustering or advanced regex patterns.
Using it as an assistant to map out complex content structures based on top SERP data.
Writing rapid Python scripts to automate site tech audits and log file analysis.
If you put short-term greed over user value, your project will burn out - that's my IMHO :). Building a brand-new project from scratch without giving real value is nearly impossible today. You have to give more than you take.
Share real cases, leak working API pipelines, and skip the theory. What is your actual experience with AI in SEO so far? Let's hear your raw data. No fluff allowed.