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Search Engines => Google Search Optimization => Topic started by: richard branson on 03-13-2012, 02:41:14

Title: How to do email marketing?
Post by: richard branson on 03-13-2012, 02:41:14
Hi, Please tell me how can i do effective email marketing.

Title: Re: How to do email marketing?
Post by: reeze on 03-13-2012, 22:36:05
Do the SEO: link building, blogging, article posting, forum posting, and commenting. More importantly, manage to keep your site updated and make a unique content.
Title: Re: How to do email marketing?
Post by: seoguru7 on 03-13-2012, 22:42:35
To do effective email marketing, consider the following tips:

1. Build a quality email list: Focus on obtaining permission-based email addresses from individuals who have shown genuine interest in your product or service.

2. Personalize your emails: Address recipients by name and tailor your emails to their specific needs or preferences whenever possible.

3. Craft compelling subject lines: Use attention-grabbing subject lines that clearly convey the value of your email content and pique the recipient's curiosity.

4. Create valuable content: Ensure that your emails provide useful and relevant information to your subscribers. This could include industry insights, tips, exclusive offers, or educational content.

5. Use a responsive design: Optimize your emails for mobile devices to ensure a seamless experience for all recipients.

6. Segment your audience: Divide your subscriber list into smaller segments based on characteristics such as demographics, interests, or purchasing behavior. This allows you to send more targeted and tailored email campaigns.

7. Test and analyze: Experiment with different email formats, subject lines, calls-to-action, and sending times to determine what works best for your audience. Monitor analytics to understand your open rates, click-through rates, and conversions.

8. Follow email marketing regulations: Comply with relevant laws, such as the CAN-SPAM Act, by including an unsubscribe option and your physical mailing address in every email.

9. Automate your campaigns: Utilize automation tools to streamline your email marketing efforts and personalize communications based on triggers or specific actions taken by subscribers.

10. Continuously refine and optimize: Regularly review your email campaigns, learn from past experiences, and make improvements based on subscriber feedback and performance metrics.

11. Use compelling visuals: Incorporate eye-catching images, videos, or infographics into your emails to make them more engaging and visually appealing.

12. Keep it concise: Aim for a clear and concise message in your emails. People are often busy and appreciate emails that get to the point quickly.

13. Create a sense of urgency: Encourage action by using urgency-inducing language or limited-time offers to motivate recipients to take immediate action.

14. A/B test your emails: Split-test different versions of your emails to compare their performance and identify which elements resonate better with your audience.

15. Optimize your landing pages: Ensure that the landing page you direct recipients to from your email is relevant to the email's content and has a clear call-to-action.

16. Nurture leads with drip campaigns: Set up automated drip campaigns to send a series of targeted and personalized emails over a specific period to nurture leads and guide them through the sales funnel.

17. Provide an option to unsubscribe: Make it easy for recipients to unsubscribe if they no longer wish to receive your emails. This helps maintain a healthy list and avoids irritating potential customers.

18. Monitor deliverability and engagement: Regularly check your email deliverability rates and monitor engagement metrics like open and click-through rates to gauge the health of your email campaigns.

19. Personalize your email sender name: Use a recognizable and personable sender name, such as your company name or a real person's name, to increase the likelihood of your emails being opened.

20. Continuously grow your email list: Implement strategies to attract new subscribers, such as offering gated content, hosting webinars, or running social media contests.

21. Optimize for mobile: Ensure that your emails are mobile-friendly and render well on different devices and email clients. Most people now access their emails primarily on mobile devices.

22. Use strong and compelling call-to-action (CTA): Clearly guide your recipients on what action you want them to take, whether it's making a purchase, downloading a resource, or signing up for an event. Make your CTA prominent and enticing.

23. Use social proof: Incorporate customer testimonials, reviews, or social media mentions in your emails to build trust and credibility.

24. Use triggered emails: Set up automated emails triggered by specific actions or events, such as abandoned carts, welcome emails, or post-purchase follow-ups. This helps deliver relevant content at the right time.

25. Leverage dynamic content: Personalize your emails further by using dynamic content that adapts based on subscriber data, such as location, preferences, or past interactions.

26. Monitor and address email deliverability issues: Keep an eye on your email deliverability rates and proactively address any issues, such as high bounce rates or spam complaints, to ensure your emails reach the intended recipients' inboxes.

27. Consider email frequency: Find the right balance between staying top-of-mind and not overwhelming your subscribers with too many emails. Test different frequencies and analyze engagement metrics to determine the optimal sending frequency.

28. Incorporate social sharing buttons: Make it easy for your recipients to share your email content on social media, expanding your reach and potentially gaining new subscribers.

29. Segment based on engagement: Divide your email list further based on engagement levels, such as active, inactive, or highly engaged subscribers. This allows you to tailor your messaging accordingly and re-engage less active segments.

30. Stay updated on email marketing trends and best practices: Continuously educate yourself on the latest trends, strategies, and industry best practices to stay ahead of the curve and constantly improve your email marketing efforts.

31. Use personalization beyond just the recipient's name: Go beyond addressing recipients by name and personalize your emails based on their past purchases, browsing behavior, or preferences. This can significantly increase engagement and conversion rates.

32. Experiment with different email formats: Don't be afraid to try out different email formats, such as newsletters, promotional emails, or product updates. Test what resonates best with your audience and adjust your strategy accordingly.

33. Leverage user-generated content: Incorporate customer-generated content, such as testimonials, reviews, or user-submitted photos, in your emails to showcase social proof and create a sense of authenticity.

34. Use storytelling techniques: Engage your recipients by weaving compelling narratives into your emails. Tell stories that resonate with your audience and connect emotionally to build a stronger relationship.

35. Conduct regular email list hygiene: Clean up your email list periodically by removing inactive or bounced email addresses. Maintaining a clean and engaged list improves deliverability and engagement rates.

36. Monitor and respond to feedback: Encourage recipients to provide feedback and respond promptly to any questions, concerns, or inquiries they have. Show that you value their input and are committed to providing excellent customer service.

37. Integrate social media: Cross-promote your email campaigns on social media platforms to expand your reach and attract new subscribers. Include social media buttons in your emails to encourage recipients to follow or share your content.

38. Personalize your email sign-up forms: Customize your sign-up forms to collect relevant information about your subscribers, such as their interests or preferences. This allows for more targeted and personalized email campaigns.

39. Optimize your email send times: Test different send times to determine when your emails generate the highest open and click-through rates. Consider factors like time zones and the typical behavior of your target audience.

40. Continuously track and analyze your results: Monitor the performance of your email campaigns using analytics tools. Analyze open rates, click-through rates, conversion rat

41. Use persuasive copywriting techniques: Craft compelling and persuasive copy that engages your recipients and prompts them to take action. Use persuasive language, storytelling, and emotional appeals to capture their attention.

42. Implement an email preference center: Allow subscribers to customize their preferences, such as the frequency or types of emails they receive. This helps you deliver more relevant content and reduces the likelihood of unsubscribes.

43. Utilize dynamic subject lines: Experiment with dynamic subject lines that change based on recipient data or behavior. This can help grab attention and make your emails more personalized and relevant.

44. Leverage social media retargeting: Incorporate retargeting ads on social media platforms to reach subscribers who haven't engaged with your emails. This helps reinforce your message and keeps your brand top-of-mind.

45. Test and optimize email design: Experiment with different email templates, color schemes, fonts, and layouts to find the design elements that resonate best with your audience. Optimize for readability and visual appeal.

46. Leverage automation workflows: Set up automated workflows for specific actions or triggers, such as onboarding new subscribers, sending birthday greetings, or re-engaging inactive customers. Automation saves time and ensures timely communication.

47. Experiment with interactive elements: Incorporate interactive elements in your emails, such as quizzes, surveys, or polls, to boost engagement and gather valuable feedback from your subscribers.

48. Collaborate with influencers: Partner with influencers relevant to your industry or niche to promote your emails to their followers. This can help broaden your reach and attract new subscribers.

49. Monitor and respond to email replies: Pay attention to email replies, as they can provide valuable insights, feedback, and opportunities for personal interaction with your subscribers.

50. Continuously test and iterate: Don't be afraid to experiment and test different strategies, tactics, and content types. Continuously analyze the results, learn from your data, and iterate to improve your email marketing efforts.
Title: Re: How to do email marketing?
Post by: shonmichal on 03-14-2012, 02:21:20
You have to use software for e-mail marketing and sometimes Yahoo, G mail and Hotmail block the address who send the bulk e-mails so be careful when you choose a software for e-mail marketing.
Title: Re: How to do email marketing?
Post by: shawn88 on 04-03-2012, 01:50:43
Email marketing is one of the most modern or current way to advertise something you want people to know about. You can do email marketing using a website where your potential customers will visit or you can use a phone number to receive calls and or voicemails when people are interested in what you are offering.
A very good advert age with email blasts over other marketing methods is that its very fast. It will take a week or more if you were marketing using postal mauling lists. But with email marketing you can have you ad message or creative sent out within hours.
Also with email marketing you can take advert age of HTML ad design with the right company that designs that. You can have a professional looking colorful ad message designed for you for an email campaign. You can then use this ad for your email campaign. There is a great camp any that designs ad messages for email campaigns. This email marketing company helps improve your content and sends the final copy to you for approval. You can have a profession ad designed for a reasonable price; they are not expensive.

regards
Shawn
Title: Re: How to do email marketing?
Post by: CarolPrzybycien on 04-03-2012, 23:23:17
i want  do email marketing job, But don't know how to do. Need suggestion.


Thanks,
CarolPrzybycien


Title: Re: How to do email marketing?
Post by: bryanbell on 04-04-2012, 23:12:19
If you use properly the email marketing then it is one of the most cost effective tools. You can use to communicate with your customer, clients or members groups and email is a fast, inexpensive and efficient way to keep in contact with your consumer. It is very helpful to sale product or services and gets traffic to your website and boosts your profitability.
Title: Re: How to do email marketing?
Post by: KiranaTama on 04-05-2012, 01:46:59
Well email marketing is not only helps businesses see instant sales from existing customers but also maintains and builds long-lasting, loyal relationships.I think the main steps include the list of targeted audience (list of email address) that means you have to build and segment your contact list for better results first,then work on content,craft strategic content and offers that increase your response rates,send your email blast and process your bounce emailed.

Title: Re: How to do email marketing?
Post by: techendeavour on 04-06-2012, 00:14:47
I use Email Brain tool for doing email marketing, sending email's in bulk. This is the effective way to get business.
Title: Re: How to do email marketing?
Post by: 12dian04 on 04-06-2012, 03:30:46
buy a good mass-mailing software
Title: Re: How to do email marketing?
Post by: BRIAN1986 on 04-06-2012, 11:31:34
That would be a good idea!(http://forexjobs.info/g.gif)
Title: Re: How to do email marketing?
Post by: tevez on 04-08-2012, 16:48:33
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails ov
Title: Re: How to do email marketing?
Post by: JessicaJohn on 08-18-2014, 06:53:53
Email marketing is very important method to get good figure of traffic and business leads. There are lots of software which are very helpful in email marketing but there is more need to get a perfect list of emails which can increase CTR.
Title: Re: How to do email marketing?
Post by: alexandermoores on 08-19-2014, 02:22:14
Email marketing is all about convenience of email to communicate important updates, annoucement, promotions, messages and tips to recipients. It is cost effective method. It helps to increase brand awareness.
Title: Re: How to do email marketing?
Post by: jayanta1 on 08-19-2014, 03:01:25
Email marketing is directly marketing a commercial message to a group of people using email. Email promoting helps you retain customers and prospects coming back back—by victimization enticing, professional-looking email communications to remain in regular bit with them and build robust client relationships. It's higher and more practical than regular email.
Title: Re: How to do email marketing?
Post by: rambabuseo on 09-01-2014, 06:28:41
Personally, I have tried both AWeber and Mailchimp so I can only suggest either of them.

Both of them offer similar features but looking at your requirements, it seems like you already have an email database that you want to reach out to rather than building one from scratch.

With that in mind, it is better for you to sign up for Mailchimp because it allows you to send emails to a list that has not confirmed their subscription. On the other hand, AWeber requires your list subscribers to confirm their subscription to your newsletter before you can start sending anything.

Mailchimp also comes with a free plan and I have to admit that although I am currently using AWeber, Mailchimp offers nicer newsletter templates.
Ram Babu
Title: Re: How to do email marketing?
Post by: SadaAlnsyan on 09-02-2014, 20:45:04
E-mail marketing based on your big e-mail list " you can buy it or collect them " don't send daily for ur E-mail's list ; because if u did so your e-mail will consider as spam

good luck for u
Title: Re: How to do email marketing?
Post by: mts on 09-03-2014, 11:28:37
Quote from: reeze on 03-13-2012, 22:36:05
Do the SEO: link building, blogging, article posting, forum posting, and commenting. More importantly, manage to keep your site updated and make a unique content.
Did you read Subject line of this topic?
Title: Re: How to do email marketing?
Post by: jaysh4922 on 09-08-2014, 00:29:43
Thanks such kind of information sharing for us..Right time,interested data of customers and attractive promotional offer are important thing of email marketing.Most marketer don't give much importance is updating email database regularly. It is very much important for good CTR. Good database also may turn obsolete if not updated regularly.
Title: Re: How to do email marketing?
Post by: Yuga on 05-02-2021, 22:47:05
Email marketing cheat sheet.
Establish your goals.
Build your email list.
Select the type of campaigns you want to send.
Create your first campaign.
Measure your results.
Video: Advocating for email.
Post-Campaign Bonus Tips (Updated)
Title: Re: How to do email marketing?
Post by: Yuga on 05-18-2021, 02:12:29
Email marketing cheat sheet.
Establish your goals.
Build your email list.
Select the type of campaigns you want to send.
Create your first campaign.
Measure your results.
Video: Advocating for email.
Post-Campaign Bonus Tips (Updated)
Title: Re: How to do email marketing?
Post by: Yuga on 06-13-2021, 22:19:08
Define Your Audience. An effective email is a relevant email. ...
Establish Your Goals. Before you come up with your campaign goals, gather some context. ...
Create a Way for People to Sign Up. You need people to email, right? ...
Choose an Email Campaign Type. ...
Make a Schedule. ...
Measure Your Results.
Title: Re: How to do email marketing?
Post by: Yuga on 06-28-2021, 22:45:12
Define Your Audience. An effective email is a relevant email. ...
Establish Your Goals. Before you come up with your campaign goals, gather some context. ...
Create a Way for People to Sign Up. You need people to email, right? ...
Choose an Email Campaign Type. ...
Make a Schedule. ...
Measure Your Results.
Title: Re: How to do email marketing?
Post by: Ravina123 on 07-12-2021, 03:26:08
Create an Email Marketing Strategy-
1. Define Your Audience. An effective email is a relevant email.
2. Establish Your Goals. Before you come up with your campaign goals, gather some context.
3. Create a Way for People to Sign Up. You need people to email, right?
4. Choose an Email Campaign Type.
5. Make a Schedule.
6. Measure Your Results.
Title: Re: How to do email marketing?
Post by: timbarnard on 11-29-2024, 08:26:52
Effective email marketing is a myth perpetuated by self-serving marketers. The truth is, most email campaigns are spammy, irrelevant, and annoying. Instead of focusing on fancy tactics and buzzwords, marketers should prioritize building genuine relationships with their audience, providing value, and respecting subscribers' time.
By ditching the gimmicks and focusing on substance, marketers can create a loyal following and drive meaningful engagement.
Title: Re: How to do email marketing?
Post by: sudhaacademy on 12-19-2024, 05:16:03
The goal of email marketing is to create targeted campaigns that engage your audience effectively. Build a subscriber list with permission first. Use an email marketing platform to design visually appealing, personalized emails. Ensure that your subject lines are compelling and that your content is valuable. Analyze performance metrics, schedule regular sends, and refine strategies based on the analytics.