Here are some general recommendations:
Analyzing the Ranking Drop: The first step would be to conduct a thorough analysis of the drop in your rankings. Use analytics tools like Google Analytics and Google Search Console to understand which pages and keywords are most affected.
Check for Google Algorithm Updates: Check if there have been any major Google algorithm updates that could have impacted your site's ranking. If such updates have occurred, ensure that your site complies with their requirements.
Content and Keyword Optimization: Review your content and keywords. You may need to update or optimize the content on pages with dropping rankings. Make sure keywords are used organically and not overly stuffed.
Quality of Backlinks: Examine the quality of backlinks to your site. If you have low-quality or spammy links, they could negatively affect your ranking. Use backlink monitoring tools and remove or disavow unwanted links.
Mobile Optimization: Pay attention to the mobile optimization of your site. Google places a significant emphasis on mobile sites, and an unoptimized mobile experience can impact rankings negatively.
Page Loading Speed: Check the loading speed of your pages. Slow loading times can lead to a drop in rankings. Optimize images, utilize caching, and employ other techniques to speed up loading times.
Unique and Valuable Content: Ensure that your content is unique and provides value to your visitors. Good content can attract more visitors and improve rankings.
Engage with Your Audience: Reach out to your audience and gather feedback. They may provide insights into what they dislike on your site or what they'd like to see.
Monitor Competitors: Analyze your competitors and their SEO strategies. You might find some ideas that can help improve your ranking.
Patience and Persistence: Remember that SEO evolves over time, and ranking drops can be temporary. Work on improving your site and content, and rankings may recover.