Two Sites Ranking for the Same Brand and Primary Keyword

[myfishissick]

We have two sites currently ranking on page 1, http://goo.gl/9UCFz and http://goo.gl/PCoKhz. Engagement with the first site is stronger and is where most of the marketing efforts take place. Would it be more worthwhile to:

a) kill the site with lower engagement and migrate anything unique to the other, or
b) fine tune the focus of each site (ie. http://goo.gl/PCoKhz would be more for corporate advocacy and http://goo.gl/9UCFz would be the transactional/informational site.)

We feel that having both could be diluting the brand and creating confusion with users, as some of the content starts to become the same on both sites and there is no difference in the goal: to have someone fill out an application. Love to hear some opinions on this…

[EthinixSalon]

When two web sites are rating for the identical company and main keyword, it normally capability that there is opposition for that particular search term. Here are some key factors to think about in such a scenario:

SEO Competition: Both web sites are probably using search engine optimisation techniques to rank for the identical keyword. Analyze their on-page SEO, one way link profiles, content material quality, and technical search engine optimisation components to apprehend why they are ranking.

Content Relevance: Evaluate the content material on each websites. The internet site that offers the most applicable and precious statistics associated to the company and key-word is greater possibly to rank higher. Ensure your content material is updated and well-optimized.

Backlinks: Backlinks are vital for SEO. Check the one way link profiles of each websites. High-quality, authoritative one way links can appreciably affect rankings. Building fantastic one way links need to be section of your web optimization strategy.

User Experience: Google additionally considers consumer trip as a rating factor. Make certain your internet site is user-friendly, hundreds quickly, and is mobile-responsive. Positive consumer indicators can enhance your rankings.

Local SEO: If the key-word is location-specific, optimizing for neighborhood search engine optimization is important. Ensure your Google My Business record is up to date and that your internet site is optimized for neighborhood searches.

[Mr. ML]

Put a 301 redirect from one domain to another.