why does my google ranking keep changing

[damponting44]

If the personalization option is selected, the results will be delivered by Google on the basis of your IP address. If you have made major changes on your website such as a massive change in the Title tags, it will result in a quick shift in the ranking

[Yuga]

The top result in a Google search gets around a 30% higher click through rate. ... So if your main keyword is searched 5,000 times a month, not being number one means you're missing out on 1,700 website visitors a month

[SadaAlnsyan]

You're likely tracking wrong or too often. SERP flux within a day is normal due to data center switching and personalization layers. Use proper rank tracking tools, monitor average position, not snapshots.

[Netrunner]

Unless you are a high authority site for several years old, your ranking will often change if you're in an utra competitive niche.

It happened to me too with my new site. My position changed a few times per day.

Stay consistent with your content creation and target low competition keywords related to your niche.

Keep in mind that branding is also a key player in your strategy. Some pplz will directly type " Amazon + product " instead of "product" alone = navigational intent.