Why page rank is important?

[jargonbust]

page rank helps get reputation but not traffic necessarily
so abovu all traffic is important

[C.Rebecca]

OP is referring to search ranking (SERP) and not Page Rank. Of course, search ranking is important because if you are not fairing well on search results, what's the fun? After all, that's what the whole game is all about! Page Rank, on the flip-side, is one of the 200 factors that collectively determine SERPs. Google never considered it a major ranking determinant and hence you should not be losing sleep over it.

[Hulbert Lee]

Page rank is important when it comes to google search results.  This is because most searchers reach the first 3 pages and stop with that while searching for products or services.  Therefore good page ranking is a must when we are to reach potential customers.  Any comments?

Page rank also helps stabilize a website. If your website is in the top three of a search page and have a higher page rank, it will be harder for competitors to boot you out of the top results.

[Greenleesh]

It's not really important for you. But for the people who wants to place a link on your site, but there's also some other ranks metrics.

[Mando Control]

Your ranking is important not pagerank.

[maaria143]

Simply for getting more visitors towards your site.

[takeshiro]

It is very important, especially the high ones, because through it you can drive more traffic to your website. more traffic means more prospective clients.

[Anthony696]

Page Rank is the numeric value which is assigned by the Google to all the websites  from 0 to 10 and this shows the website quality and reputation into the online marketing. There is no effect of Page Rank on the website search engine ranking because Google don't consider that for the ranking factors. So we can say that to get the higher ranking we don't need the Page Rank but to show the quality of the webiste we need page rank.

[Maddy]

    Page Rank is important for a website is one of the greatest myths about SEO. What truly matters for a website is the traffic and sales.

[ravi]

Page rank is very important..bcz when search any type of information than google give the amny pages but the first three pages are important...because in starting three pages whole information is available in this...................