Domain keyword optimisation

Started by Xatsker, 04-20-2010, 19:21:48

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Xatsker

Hi everyone,

I've had a good look through the forums, but being a noob at SEO, i may have missed the answer somewhere else, so please forgive me if this is old ground...

I just wanted to know if there is any value to the actual domain identifier used when getting a keyword domain name?

What i mean is...

"mykeyworddomain.com" - most .com's (and being in the UK - the .co.uk's too) are gone for the best key words, so is "mykeyworddomain.net" or .org or .biz, or .uk.biz or etc etc any good for SEO purposes or are they less likely to be ranked against the .co.uk/.com's even with a spot on keyword domain name?

Also, if i had "bobswidgets.com" as my main domain, but we sold (for arguments sake) handbags as well, does having a relevant domain ("handbags.com"/.biz/net etc) pointed to the main domain dillute your SEO efforts??
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Nicpoint45

From my experience Google does not treat the the TLDs any differently from one another.

I don't have an answer for your second question, but I would be careful not to get to spammy there. That would be the easiest way to harm your site for sure.
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sibiren

I always use domain names like this:
my-key-phrase.com

I think it is very useful.
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mangoface

This is all about experience you gotta play around with domains and this is what I've found

1.) domainname.com is better than domain-name.com
2.) domainname.net/.org is better than domain-name.com
3.) domain-name.com is better than adomainname.com or domainname1.com

The above is a general principle I follow.

Also you'll find that the top tld's are .com/.org/.net/.co.uk These should always be your first choice and un-hyphenated. So if an unhyphenated, perfect keyword domain is a match in the above tld's gab it, it's better than the hyphenated one!
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bigzee

I would stay away from .info domains and all the other more obscure ones. .com/.net/.org and sometimes .co.uk are the more established players so stick to them.

I've personally done well with hyphen domains. But not if they're more than 2 words so science-lessons works great but not something like uk-science-lessons!
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truffleshuffle

.info, .biz, .us all useless domains in my eyes. I remember buying into some strong keyword .us domains and they were rubbish.

.info was much the same although a few of them after some considerable time did start to rank. So it's a little better than the .biz, .us.

As above stick to .org and .net if you can't grab the .com and always grab the unhyphenated version over the hyphen version.
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Alex

#6
The value of the domain identifier (e.g., .com, .net, .org) in terms of SEO varies but is generally not significant. The main factors that affect SEO are the quality and relevance of your website content, backlinks, user experience, and other on-page and off-page optimization techniques. While having a keyword domain can potentially be beneficial, the domain extension itself does not carry substantial SEO weight.

Using alternative domain extensions like .net, .org, .biz, or country-specific extensions like .co.uk, .uk.biz can still be effective if you focus on building a strong website with high-quality content and relevant keywords. However, keep in mind that .com domains are often perceived as more authoritative and trustworthy by users and search engines. So if possible, it's generally recommended to choose a .com domain if it's available and suits your branding.

Regarding your second question, having multiple domains that redirect to your main domain can dilute your SEO efforts if not implemented properly. It's crucial to set up proper redirection using 301 redirects to avoid duplicate content issues and ensure that search engines understand the relationship between the domains. Additionally, focusing on optimizing your main domain for both keywords and user experience is important to maintain a strong SEO presence.

Domain keyword optimization refers to the practice of incorporating relevant keywords into your domain name to potentially enhance your website's visibility in search engine results pages (SERPs). Here are a few things to keep in mind:

1. Relevance: Choose a domain name that aligns with your website's content and target keywords. It should accurately represent what your website is about.

2. Keyword Placement: If possible, include your primary keyword or a variation of it in the domain itself. For example, if your target keyword is "web design," consider a domain like "webdesignexperts.com." It can help signal to search engines the topic and focus of your website.

3. User-Friendly: While integrating keywords is important, prioritize creating a domain name that is easy for users to remember, spell, and type. A user-friendly domain can lead to increased brand recognition and organic traffic.

4. Branding: Balance your keyword optimization strategy with creating a strong brand identity. Brandable domains can be memorable and help differentiate your website from competitors.

5. Multiple Keywords: If you have multiple keywords you want to target, avoid stuffing them all into your domain. This can make it look spammy and may not provide a positive user experience. Instead, focus on one primary keyword or choose a more generic brand name that allows flexibility in content creation.

additional tips and considerations for domain keyword optimization:

1. Length: Keep your domain name concise and avoid excessive length. Shorter domains tend to be easier to remember and type, which can benefit both users and search engines.

2. Hyphens and Numbers: It's generally advisable to avoid using hyphens and numbers in your domain if possible. They can make your domain more complicated and harder to remember. Additionally, hyphens can sometimes be mistaken for spammy or low-quality domains.

3. Location-Specific Keywords: If you are targeting a specific geographic location, consider incorporating location-specific keywords into your domain. This can help with local SEO efforts and attract a relevant audience. For example, "nycwebdesign.com" or "londonrestaurants.net."

4. Brand Consistency: Ensure that your domain name aligns with your overall brand identity and messaging. Consistency between your brand name, domain name, and website content can help with branding efforts and enhance user experience.

5. Domain History: If you're considering purchasing an existing domain, research its history to ensure it doesn't have a negative reputation. Look out for any past penalties or spammy activities associated with the domain.

6. TLD (Top-Level Domain): While .com is typically the most popular and recognizable TLD, other TLDs can work well too. However, keep in mind that some TLDs are specific to certain industries or regions. Choose a TLD that makes sense for your target audience and market.

Ultimately, it's important to remember that while domain keyword optimization can be a helpful factor in SEO, it's just one piece of the puzzle. Focus on creating high-quality content, building authoritative backlinks, improving user experience, and implementing other essential SEO practices to achieve a well-rounded optimization strategy.
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WendyK

.com only is fine there isn't much a point to have another except maybe a free short .tk for simplicity.  If you have a .biz or .info you should try getting a .info for simplicity man
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anilkh7058

Domain keyword optimization is very important part where we can optimize our site without any keyword.
:)
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smartscraper

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