Seo Forum

Search Engine Optimization => Link Building => Topic started by: RichardSmith on 02-07-2012, 07:29:58

Title: Difference between SEO and SMO ?
Post by: RichardSmith on 02-07-2012, 07:29:58
Hello  Everybody,

Myself Richard  Smith a newbie just join to this community forum . I would like to know that what is the difference between SEO and  SMO ?

Any recommended  would be highly appreciated here !!!

Thanks in advance
Richard Smith
Title: Re: Difference between SEO and SMO ?
Post by: C.Rebecca on 02-08-2012, 03:08:23
SEO is the process of gaining traffic from 'free', 'organic' or 'natural' listings on search engines. It includes techniques like link building, directory submission etc.

SMO, on the flip side, is the process of promoting your website on social media platforms. It includes techniques like social networking, social bookmarking submission, blogging etc.
Title: Re: Difference between SEO and SMO ?
Post by: smith on 02-08-2012, 06:24:31
Hi,
SEO
- low cost
- good in the long term
- highly competitive
- provides backlinks
- help to get top rank in SERP

SMO
- low cost
- highly competitive
- no backlinks(generally)
- organic traffic
- generate business through leads.

Title: Re: Difference between SEO and SMO ?
Post by: shane on 02-08-2012, 13:55:48
SEO is you want to make money that is why you rank your site.
SMO is you want to build a community like social network and first build authority.

I understand it like this.
Hope it helps you.
Title: Re: Difference between SEO and SMO ?
Post by: johnmerchant on 02-23-2012, 01:21:51
SEO (Search Engine Optimization)

Comparatively the more costly form of optimization, especially in the initial stages of setting up the SEO frame work for your project, it is an expensive affair
The traffic you receive from your SEO efforts is huge and consistent. You continue to receive the traffic based on your SERP (search engine rank positions). If you have higher ranks, you have huge traffic.

SEO is an ongoing activity that needs to be continuously performed to make sure you are on the top. In short SEO is a permanent fix to your search engine traffic.

SMO (Social Media Optimization)

You could identify SMO as a quick fix when compared to SEO. SMO is all about huge traffic spikes in short time, it does not require and wait time for the search engine bots to index your page. It directly fires your messages to the potential visitors.

Some more points

        * Primary SEO efforts are for Google, Yahoo and Bing
        * There are many but the Top SM websites are: Facebook, Twitter, Digg, Stumble upon, Technorati etc.
        * SMO is all about social networking and building a good follower base is important.
        * SEO requires no networking efforts, It is all about quality PR and link building.

Title: Re: Difference between SEO and SMO ?
Post by: Smith Jones on 02-23-2012, 06:09:04
 Social media includes activities such as blogging, book marking, tagging, RSS feeds and Video and Photo sharing. It is basically a viral marketing technique used on social networking websites. The biggest advantage of SMO (Social Media Optimization) is you can expect traffic quickly in comparison to SEO. This refers to all the methods that can be used to create publicity and attract traffic to your website using the social media. The social media include Facebook, twitter and MySpace and many more.

The traffic you receive from your SEO efforts is huge and consistent. You continue to receive the traffic based on your SERP (search engine rank positions). If you have higher ranks, you have huge traffic. SEO activities are on-page submission and off page submission. The main purpose of the increase the exposure of specific keywords to increase website visibility.

Thanks and Regards
  Smith Jones  8)
Title: Re: Difference between SEO and SMO ?
Post by: merryscanlan on 04-27-2012, 05:17:56
SEO means Search Engine Optimization

SEO strategies seek to obtain top organic search rankings for specific keywords and phrases. This is accomplished by the two primary components of On-Page and Off-Page optimization. On-page refers to the usage of keywords directly on a web page, such as the content of the page, the meta data, categories, tags, alternate image tags and descriptions and SEO plugin data.

Off-page SEO refers primarily to building links and developing content through article marketing, blogging, press release distribution, dоcument sharing, private blog networking, guest writing, forum posting, social bookmarking and sharing, video submissions and more.

SMO means Social Media Optimization
Social media optimization refers to the process of creating accounts on social media platforms like Facebook, Twitter, MySpace and Digg and then optimizing that content so that users can find your products or services based upon search terms, categories, groups, postings or other user-network specific commonalities. The primary purpose of SMO for businesses is to improve brand awareness and increase brand loyalty.
Title: Re: Difference between SEO and SMO ?
Post by: Socialmarketing on 04-28-2012, 06:04:09
SEO works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on maximizing the quality and quantity of incoming links to your site.
Social media optimization is the integral part of online reputation management...It includes blog commenting,bookmarks on social networking sites like facebook etc.
Title: Re: Difference between SEO and SMO ?
Post by: onlinemotorcycle on 04-30-2012, 01:18:20
I think the main differene betwwen SEO or Smo is "Targeted Traffic"YOu can get tergeted traffic through SEO instead of SEM...
Title: Re: Difference between SEO and SMO ?
Post by: seosolutions84 on 05-04-2012, 00:34:15
SEO stands for Search Engine Optimization which is meant for search rankings in search engines through keywords and phrases.

SMO stands for Social Media Optimization which is meant for brand awareness and increase of brand loyality for business purpose.
Title: Re: Difference between SEO and SMO ?
Post by: oswdindia on 05-04-2012, 04:44:19
SMO and SEO both are different terms no doubt both have same destination and both are under the same category that is Internet Marketing. SMO Stands for Social Media Marketing, and SEO stands for Search Engine Optimization.
Social Media Optimization Include Blogging, Video Sharing, Image Sharing, Social Networking.
Search Engine Optimization On Page SEO and Off Page SEO.
___________________________
Web Design India | Elite InfoWorld
Title: Re: Difference between SEO and SMO ?
Post by: fileppoa on 05-05-2012, 06:33:07
Difference between SEO and SMO ?

SMO is through public networking, online and community web page for public dissemination of a set of methods. Social press optimization is a form of seo. SEO is more popular nowadays, multilevel promotion, the main objective is to improve the exposure of specific keywords to improve web page exposure, thereby increasing sales opportunities.
Title: Re: Difference between SEO and SMO ?
Post by: john515 on 05-17-2012, 02:37:47
SEO basically stands for Search Engine Optimization. SEO is process of getting traffic from the free and natural listings on search engines. SEO is a technique to increase the visibility of your site in search engine. Social Media Optimization is a new term. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. Websites such as Digg, Delicious, Facebook these are all websites that can now be used as places to put out your marketing message.
Title: Re: Difference between SEO and SMO ?
Post by: stella on 06-04-2012, 07:55:18
Hello Richard Smith.. :)

(SEO) : Simply stands for search engine optimization. It is the process of modifying a website so that it appears on top of the search engine.

(SMO) :  Basically stands for Social Media Optimization.This refers to all the methods that can be used to create publicity and attract traffic to your website using the social media. The social media include Facebook, twitter and MySpace among many more.

Title: Re: Difference between SEO and SMO ?
Post by: RickyChhajed on 06-05-2012, 04:50:03
SEO basically stands for Search Engine Optimization. SEO is process of getting traffic from the free and natural listings on search engines. SEO is a technique to increase the visibility of your site in search engine.

SMO stands for Social Media Optimization. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. Websites such as Digg, Delicious, Facebook these are all websites that can now be used as places to put out your marketing message.
Title: Re: Difference between SEO and SMO ?
Post by: Johnwilson on 06-06-2012, 05:24:14
SEO work only for search engine, SEO  is the process to modifying a website that is get ranking in search engine and SMO stand for social networking website like twitter facebook. it is the process to create publicity and attract traffic to your website.

Thanks

Title: Re: Difference between SEO and SMO ?
Post by: shophia on 07-02-2012, 23:12:33
SMO and SEO , this two have their own importance and have their dissimilar positions in seo. Social media is essentially for recovering traffic to our website and seo is for search engine ranking. Major dissimilarity between both conditions are the networking phase like social media is heavily-reliant on networking and powerful summaries, while SEO can be complete without this.
Title: Re: Difference between SEO and SMO ?
Post by: justinthomsony on 10-23-2012, 01:43:43
SEO really contains huge features for incredible Internet marketing. We can easily optimize our site pages according to search engine norms and conditions. It's extremely one of powerful way to create huge buzz about our site over the Internet while SMO works with Social networking sites. We can easily get higher traffic with the help of awesome social networking method.
Title: Re: Difference between SEO and SMO ?
Post by: volderman on 10-23-2012, 20:17:02
I think SEO is a part of SMO/SEM  :-\
Title: Re: Difference between SEO and SMO ?
Post by: yoscommerce on 10-24-2012, 06:21:19
SEO and SMO are two of the larger concern for webmasters and Bloggers, as they can both have substantial blow on the amount of traffic a website or blog receives. SEO essentially stands for Search Engine Optimization and SMO stands for Social Media Optimization.
Title: Re: Difference between SEO and SMO ?
Post by: edword84 on 10-27-2012, 00:03:44
In my opinion both are important for generating huge traffic. I use both of them. SEO is mainly used for targeted traffic.
Title: Re: Difference between SEO and SMO ?
Post by: solarpanels on 11-27-2012, 02:06:13
SEO and SMO are today's key Internet Marketing strategies. There are different approaches you might want to opt for each of these. The SEO and SMO strategies are very different from each other, even though the end result is the same – Traffic!
SEO is an ongoing activity that needs to be continuously performed to make sure you are on the top. In short SEO is a permanent fix to your search engine traffic. SMO is a set of techniques for generating traffic through social media, online communities and community websites.
Title: Re: Difference between SEO and SMO ?
Post by: johnkarry on 11-29-2012, 02:26:24
I bet you have already heard about SEO (Search Engine Optimization), Even though the second one is a new term, am sure you already know it. SMO stands for Social media marketing.These two are today's key Internet Marketing strategies. There are different approaches you might want to opt for each of these. The SEO and SMO strategies are very different from each other, even though the end result is the same – Traffic!
Regards
Professional SEO Company (http://www.seo-smo-agency.com/)
Title: Re: Difference between SEO and SMO ?
Post by: AuroINSEO on 05-15-2013, 08:19:53
Hello friends

SEO is one of the most effective methods of boosting the volume of traffic to your website, which means more profit for your company. In this technique, different keywords are used to rank a website higher in search engine results page (SERP).

SMO is Social Media Optimization; it refer to the process of increasing the awareness of a product, brand through publicity by using of social media, or social networking sites like Facebook, Google+ or Twitter.

Thanks and regards
AuroIN SEO



SEO Services USA (http://www.auroin.com/seo-services/)
Title: Re: Difference between SEO and SMO ?
Post by: thomaspattinsony on 05-16-2013, 09:37:13
The both are powerful ways for the brand promotion. SEO is one of most trendy way to getting huge traffic to site. It comes with On page and Off page features. SEO features are completely most affordable method to improve brand identification while SMO is the way of Social networking sites. Social networking sites are used in this method. It's also stunning and promising way to improve site traffic.
Title: Re: Difference between SEO and SMO ?
Post by: jessicarobin on 09-06-2013, 02:45:21
SEO or Search Engine Optimization is used for getting a site to rank better in search engines using techniques that are both technical and marketing oriented. Some SEO is performed onsite, other aspects are performed offsite.
Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Title: Re: Difference between SEO and SMO ?
Post by: emedianetwork on 09-09-2013, 01:14:54
SEO is applied to a website to get search engine ranking and it can be free or paid. Whereas, SMO is being active over social media marketing sites and creating groups and friend circle etc. So, both are needed to get ROI for a business.

http://www.easymedianetwork.com/services.html
Title: Re: Difference between SEO and SMO ?
Post by: TracyKate on 10-02-2013, 04:06:47
SEO basically stands for Search Engine Optimization. SEO is process of getting traffic from the free and natural listings on search engines. SEO is a technique to increase the visibility of your site in search engine.

SMO stands for Social Media Optimization. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore.
Title: Re: Difference between SEO and SMO ?
Post by: seocyrusjpr on 10-04-2013, 07:12:39
SEO stands for Search Engine Optimization which is use link building and get the organic traffic on site.  :))

SMO stands for Social Media Optimization which is use in social networking site and get the organic traffic on site.    :P
Title: Re: Difference between SEO and SMO ?
Post by: emedianetwork on 11-01-2013, 01:53:27
Great post oswdindia, i agree with you. Undoubtedly, SEO and SMO are both different and have different impact over a business. SMO can generate traffic to your website for temporary period of time whereas, SEO can fetch traffic and business for more time but not for permanent time, if you want permanent business from SEO; you have to perform it intelligently.    !-!
Title: Re: Difference between SEO and SMO ?
Post by: maryp on 12-13-2013, 01:44:47
SMO is based on social media sites while SEO is based on search engines.

Both are marketing methods today, however SMO is helpful in SEO as it sends social signals to Google search engine, based on this your site will get high rank in Google SERP.
Title: Re: Difference between SEO and SMO ?
Post by: ksparks30 on 01-07-2014, 04:37:56
The main difference between SMO and SEO is that
SEO stands for Search engine Optimization
SMO stands for SOcial Media Optimization
SEO includes Off page and On page activities of website.
SEO is the highly effective.

Title: Re: Difference between SEO and SMO ?
Post by: ericvhayes206 on 01-30-2014, 20:57:30
SEO is the process of gaining traffic to improve web page exposure.  It is done by doing a certain link building strategies while SMO is through social networking sites.

Title: Re: Difference between SEO and SMO ?
Post by: emilio on 01-31-2014, 01:48:27
Quote from: smith on 02-08-2012, 06:24:31
Hi,
SEO
- low cost
- good in the long term
- highly competitive
- provides backlinks
- help to get top rank in SERP

SMO
- low cost
- highly competitive
- no backlinks(generally)
- organic traffic
- generate business through leads.

I would add to these great  outlines the fact that Google, in his Guide for the Webmasters insists that links from the AdWords "are safe" and could not a penalty by using this appraoch of marketing, beeing nofollow! :-)
in some situations, SMO isn't such as low cost at all, must bid higher to see some results.
Title: Re: Difference between SEO and SMO ?
Post by: parijatziw on 03-25-2014, 06:13:10
 Social media includes activities such as blogging, book marking, tagging, RSS feeds and Video and Photo sharing. It is basically a viral marketing technique used on social networking websites. The biggest advantage of SMO (Social Media Optimization) is you can expect traffic quickly in comparison to SEO. This refers to all the methods that can be used to create publicity and attract traffic to your website using the social media. The social media include Facebook, twitter and MySpace and many more.

The traffic you receive from your SEO efforts is huge and consistent. You continue to receive the traffic based on your SERP (search engine rank positions). If you have higher ranks, you have huge traffic. SEO activities are on-page submission and off page submission. The main purpose of the increase the exposure of specific keywords to increase website visibility.
Title: Re: Difference between SEO and SMO ?
Post by: BrooklynMartin on 07-12-2024, 03:20:15
The key distinction between SEO (Search Engine Optimization) and SMO (Social Media Optimization) lies in their underlying focus and the channels they target. SEO is primarily concerned with optimizing a website and its content to rank higher in search engine results pages, ensuring that the website is easily discoverable by users searching for specific keywords and phrases. The goal is to improve the website's organic, non-paid visibility in search engine results, which can drive more targeted traffic to the site.

On the other hand, SMO concentrates on optimizing a website's presence and content on various social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, and YouTube. The objective here is to increase engagement, sharing, and visibility among the target audience on these social media channels. SMO strategies involve creating and sharing compelling, shareable content, building a strong social media presence, engaging with the audience, and leveraging the unique features and algorithms of each social media platform.

While SEO and SMO are distinct strategies, they often work together effectively. By optimizing content for both search engines and social media platforms, businesses can enhance their overall online visibility and drive more traffic to their website. Additionally, the engagement and social signals generated through social media activities can positively influence a website's search engine rankings, creating a synergistic relationship between the two approaches.
Title: Re: Difference between SEO and SMO ?
Post by: connectinfosoft on 07-15-2024, 06:26:03

Hey everyone,

I often see a lot of confusion between SEO (Search Engine Optimization) and SMO (Social Media Optimization). While both are crucial for an effective digital marketing strategy, they serve different purposes and operate in unique ways. Let's break down the differences:

What is SEO?
SEO stands for Search Engine Optimization. It involves optimizing your website to rank higher in search engine results pages (SERPs) like Google, Bing, and Yahoo. The primary goal of SEO is to attract organic (non-paid) traffic to your site.

What is SMO?
SMO stands for Social Media Optimization. It focuses on using social media platforms to increase brand awareness and drive traffic to your website. The main goal of SMO is to create and share engaging content that encourages user interaction and sharing.

Key Differences Between SEO and SMO:

1. Objective:
   - SEO: Aims to improve website visibility on search engines and drive organic traffic.
   - SMO: Focuses on increasing brand presence on social media and engaging with the audience.

2. Channels:
   - SEO: Utilizes search engines like Google, Bing, and Yahoo.
   - SMO: Uses social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

3. Techniques:
   - SEO: Involves keyword optimization, technical adjustments, and content creation for search engines.
   - SMO: Involves creating engaging social media content, optimizing profiles, and fostering social interactions.

4. Results:
   - SEO: Typically takes longer to see results as it depends on search engine indexing and ranking.
   - SMO: Can yield quicker engagement and visibility through immediate social interactions.

5. Measurement:
   - SEO: Measured through metrics like organic traffic, keyword rankings, and backlinks.
   - SMO: Measured through likes, shares, comments, and overall social media engagement.

#SEO #SMO #DigitalMarketing #SearchEngineOptimization #SocialMediaOptimization