Is Bing still useful for SEO?

Started by sonth321, 04-24-2016, 07:47:07

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sonth321Topic starter

As we all know Google is the god at the moment, so with that is Bing, the search engine that's I think worse off than Yahoo, worth for seo anymore?
I am thinking of trying to use it for my sites, but so far I can't tell if it's worth investing my time in it. Any tips or suggestions?


RH-Calvin

#1
While Google is undeniably the dominant search engine, Bing still holds a significant market share and can be worth considering for SEO efforts. While it may not have the same user base as Google, Bing is still used by millions of people worldwide.

To improve your site's performance on Bing, here are a few tips:

1. Optimize for Bing's ranking factors: Bing has its own algorithm with unique ranking factors. Focus on optimizing your website's content, including relevant keywords, meta tags, and headings.

2. Submit your site to Bing Webmaster Tools: This toolset allows you to monitor and manage your site's presence on Bing. It provides useful insights and diagnostics for improving your site's visibility on the search engine.

3. Prioritize good-quality backlinks: Like Google, Bing values high-quality backlinks. Focus on acquiring links from reputable and authoritative websites to improve your site's rankings on both search engines.

4. Leverage Bing's partnerships: Bing powers search results for various partners like Yahoo, AOL, and DuckDuckGo. By optimizing for Bing, you'll also be increasing your visibility on these platforms.

5. Consider Bing Ads: Bing offers its advertising platform, Bing Ads, which can help drive traffic to your website. It's worth exploring if you're looking to expand your reach beyond Google Ads.


additional points to consider when it comes to Bing SEO:

1. Mobile Optimization: Bing places emphasis on mobile-friendly websites, so make sure your site is responsive and optimized for mobile devices.

2. Local SEO: Bing has a strong focus on local search, so optimizing your website for local keywords, creating accurate business listings, and leveraging Bing Places for Business can help improve your visibility in local search results.

3. Rich Media Content: Bing tends to display more visual content in its search results, such as images, videos, and slideshows. Including high-quality, relevant media can attract user attention and improve your chances of ranking well.

4. Social Media Integration: Bing takes social signals into account, so having a strong presence on social media platforms can indirectly impact your rankings on the search engine. Share your content on social channels and encourage social engagement with your audience.

5. User Experience: Bing considers user experience as an important factor in rankings. Ensure your website is fast, easy to navigate, and provides a positive user experience to improve your chances of ranking higher.

suggestions for optimizing your website for Bing SEO:

1. Structured Data Markup: Implementing structured data markup, such as schema.org markup, can help Bing understand the content on your website better. It provides additional context to search engines and improves the chances of rich snippets being displayed in search results.

2. Authority and Trust Signals: Bing places importance on authoritative and trustworthy websites. Building a strong online reputation through high-quality content, positive user reviews, and reputable inbound links can help improve your rankings on Bing.

3. Page Load Speed: Bing considers page load speed as a ranking factor. Optimize your website's performance by minimizing server response time, compressing images, and leveraging caching techniques to enhance the user experience and improve your rankings.

4. Social Sharing: Encourage social sharing of your content by integrating social media buttons on your website. Bing takes social signals into account, so when your content is shared and engaged with on social platforms, it can positively impact your visibility on Bing.

5. Local Directories: In addition to optimizing for Bing Places for Business, consider listing your website on local directories that Bing values, such as Yelp, Yellow Pages, and TripAdvisor. This can help improve your local SEO on Bing.

Remember, while Bing has a smaller market share compared to Google, it still accounts for a significant number of searches. By implementing these strategies, you can potentially improve your website's visibility on Bing and attract valuable organic traffic.


halley_pham

Bing has still a significant share in search engine market share in the world :) So 100% Bing is useful for SEO. In my case, there was a time we only optimize SEO for Google, the traffic almost reach the completely saturated level. However, after optimizing SEO for both Bing, Yahoo, the traffic to our sites double  :D
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Michealyardy

Well just a few years ago Bing was sitting at like 10% to 12% so I would say they are growing pretty quick Is Bing still relevant for SEO? Some people will say "That's only a few percent, Google is still king!" but what they aren't factoring in is Bing Ads Is Bing still relevant for SEO? Your ads over there will give you a bigger bang for your buck and if you start using it now you can figure it out and be a pro for when Bing starts to get a bigger market share.

fivebbc-social-media

Many SEOs and site owners do not pay attention to the ranking factors in Bing, optimizing their sites only for Google.
However, over the past few years, Bing's market share has slowly but surely increased as Microsoft made attempts to compete with Google for information search on the Internet.
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janiali

Yes for sure, this is the answer for your question.
Bing and Yahoo are still alive and getting some % in searches for sure, and performing SEO for bing really worth it as you need more times and more efforts to get high rank in Google but at the same time for Bing you do not need that much efforts. You can get high ranking soon with little efforts.
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janiali

By The way Two of my website Just started ranking on First Page in bing with multiple keywords, but trust me that there is no leads no business, no customer.
The above stats are for last 20 days I just figured it out that these are on top.

So not sure if this ranking really worth it .

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ViceTemple

I advise you not to bother with Bing - it's just not worth it. Plus, you'll easily rank in Bing if you focus your efforts on ranking in Google, which is way harder and requires a lot more work. So, put more work into ranking on Google and Bing will follow suit without any additional work.
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medisonrose

Here's the reason Bing list items enhancement can be a genuine treat for you... Since all advertisers follow Google, Bing has lower rivalry. Also, it has a better than average piece of the pie, at 21.3%, in the US (counting Yahoo search that is controlled by Bing). Further, Yahoo-Bing system likewise has an elite group of spectators in many verticals.