What is black hat SEO?

Started by john9999, 06-30-2012, 05:51:20

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hainvv

Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google's Webmaster Guidelines and Bing's Webmaster Guidelines.

"Is the work that I'm doing adding value to the user or am I just doing this for search engines to see?" is a litmus test on whether an SEO tactic would go against a search engine's webmaster guideline. If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to to paid search practices to determine whether an activity is considered black hat ppc.


Talukdar

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.


a4nuser

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
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a4nuser

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
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Johnmooree

Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their Website. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines, a somewhat irrelevant risk.
Unrelated Keywords : Don't Add irrelevant keywords to the copy for extra page hits.
Keyword Stuffing: If you are unfamiliar with the term, "keyword stuffing", it means using a keyword over and over again in your content with a hope that it'll get you a better ranking. For example, let's say you want to rank for "chocolate chip cookies." This is what keyword stuffing would look like:
"Chocolate chip cookies are so delicious! I'm going to teach you my grandmother's chocolate chip cookie recipe for making the best chocolate chip cookies you've ever tasted. The chocolate chip cookie recipe makes two dozen chocolate chip cookies."
Cloaking : Don't Present search engines with one set of content and site visitors with another, tricking visitors from search engines into experiencing a page of substantially different content.
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pablohunt2812

Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site.

The position of a website on a search results page can be crucial to reaching your audience. Depending on the search term and the size of the user's display, there may be only one or two organic results visible above the fold. Furthermore, according to research from Chitka, an ad network, the top result receives 33 percent of the traffic; the second result gets 18 percent, and the portion declines significantly at each lower position.

Various black hat SEO methods exist, including spamdexing, creating phantom pages and hаcking competitors' sites. White hat SEO, on the other hand, uses legitimate tactics to help a website feature prominently in organic search results.

Search engine providers, such as Google, consider optimization tactics that are deceptive or don't conform to their guidelines to be black hat methods. Such tactics may be detected by an algorithm and result in an automatically lowered ranking. A manual site review that detects deceptive practices can result in the website's removal from the search engine's index.

annarichart

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Fermina Oropeza

black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
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brentclark2003

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.


rickde

Black hat method is used to hurt some websites (and sometimes even your own) in order for you to gain Google juice. It all used to be legit but then some people started abusing these practices – and now it is generally frowned upon by search engines and the SEO community at large. Now if you get caught using these dark arts of SEO, you run the risk of getting your website banned from the search engines – which will probably hurt because 89% of the people use search engines to explore the internet.
Cotton Fabric [nofollow].
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