What is Keyword

[jackgrylls]

I call keyword cannibalization pure metric‑gaming malpractice – you're basically feeding the algorithm a buffet of identical crumbs and expecting a feast of traffic.

It jack‑hammers your ROAS, kills organic lift, and turns your content silo into a dead‑end maze. Kill the fluff, merge those twin pages, and spin fresh, intent‑driven long‑tails before Google slaps you with a ranking penalty.

[DIGIVERSITY]

A keyword is a word or phrase that users type into search engines to find information, products, or services.

In digital marketing and SEO, keywords help search engines understand what a webpage is about and match it with relevant search queries. Using the right keywords in content, titles, headings, and descriptions helps a website appear in search results when users look for related topics.

In simple terms, keywords connect user searches with your content, making them a foundation of effective SEO and online visibility.