I was looking at some recent social media marketing research and found the data around short-form content, social search, and AI particularly interesting. It also got me thinking about how marketers are deciding which formats are actually worth investing in rather than just chasing whatever is trending.
For those working in social, what's been driving your content decisions lately actual performance data, audience behavior, or broader platform trends?
Sharing the research I was referring to in case anyone wants to dig into the numbers: Social Media Marketing Survey https://www.designrush.com/agency/social-media-marketing/trends/social-media-marketing-statistics