YouTube Marketing – 10 Ways to Use YouTube to Grow Your Company

Author Topic: YouTube Marketing – 10 Ways to Use YouTube to Grow Your Company  (Read 7168 times)

Offline ZekecamusioTopic starter

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So many people are afraid of videos! Well, you shouldn’t be. Here’s why: most videos that make it big are NOT professional productions. They’re just a guy -or a girl- who gets in front of a camera and talks about what he/she knows best. You don’t need expensive equipment or a professional studio.

These are my top 10 favorite tips to grow your company using YouTube.

Copy What Works
Don’t reinvent the wheel. Spend an afternoon watching YouTube videos and learn what works. What are the videos in your market with more views, better ratings and more comments? Why are they successful? Who are the users with the most subscribers? Why?

Customize Your Channel
Before uploading your videos, customize your channel (profile) and make it look nice. Include some info about you and a link to your site.

Use Keywords
The best way to help people find your videos is by including your keywords in them. This is an example (the keyword used in this example is in red):

Title: How to Motivate People
Description: http://www.YourSite.com/blog – Do you want to know how to motivate people? This video reveals the 3 secrets of people motivation.
Tags: how to motivate people, motivate people, people motivation, motivate employees

Add Your URL to the Description
Add your the “http://” version of your URL to the beginning of your video description so people can click on your link and visit your site.

Soft-Sell
You shouldn’t ask people to buy your stuff after watching your videos. Most people aren’t ready for this. Plan your marketing funnel and you’ll see a much better response. This is a example:

Watch YouTube Video > Go to My Blog to Watch More Videos > Sign Up to Get My Exclusive Videos (You Capture Email Addresses Here) > Try to Sell Them a Low-Ticket Item > Try to Sell a High-Ticket Item to Those Who Bought from You Before

Video Responses
Look for videos related to yours and whenever is appropriate post your videos as video responses to them. This will allow you to piggyback a lot of the traffic that these videos get.


Create Playlists
Playlists are a great way to get your videos watched by a lot of people. If you have a dog training videos, grab some other great videos on the same topic (from other people) and create a playlist. Call it “Dog Training Tips”.


It’s a Social Network!
YouTube isn’t just a video sharing site; it’s a social network. You can add friends, message them, join groups, create your own group and use the bulletin board to interact with the YouTube community.

Use Multiple Calls to Action
These are my favorite calls to action to use on YouTube:

    Subscribe to my videos.
    Visit my blog for more great videos.
    Follow me on Twitter.
    Please post your comments.
    Send this video to your friends.
    Please rate this video.
    Check out my channel.

YouTube allows you to add overlay text in your videos. Use them for your calls to action.


Promote Your Videos
Uploading videos to YouTube isn’t enough. You need to promote them. These are some ideas:

    Embed your videos in your blog.
    Promote your videos on Twitter.
    Email your YouTube link to your friends and contacts.
    Ask people you know to tell their lists and contacts.
    Write an article about your video and post it to article directories and forums.
    Post your video to LinkedIn, Facebook and your other social networks.


Offline sahibagupta

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Hi
It is the best options..
thanks for sharing
newbielink:http://www.mrpalletracking.com.au [nonactive]


Offline takeshiro

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There are several ways to use YouTube to grow your company:

1. Create Engaging Videos: produce high-quality videos that showcase your products or services in a compelling way. This will generate interest and attract potential customers.

2. Optimize Your Video Content: Use keywords and relevant tags in your video titles, descriptions, and tags to improve search engine optimization (SEO) and increase the chances of your videos being discovered by viewers.

3. Collaborate with Influencers: Partner with popular YouTube influencers who have a similar target audience as your company. They can promote your products or services in their videos, helping you reach a wider audience and build credibility.

4. Run Ads: Utilize YouTube's advertising platform to display ads before, during, or after videos. This can help increase brand awareness and drive traffic to your website.

5. Engage with Viewers: Respond to comments on your videos, encourage viewers to subscribe, and ask them to share their thoughts or experiences. Building a strong community around your channel can lead to loyal customers and advocates for your brand.

6. Utilize Annotations and Cards: Use YouTube's annotation and card features to link to your website, other videos, or relevant content. This can help drive traffic to your other online platforms and encourage viewers to take action.

7. Analyze Data: Monitor the performance of your videos using YouTube Analytics. This will provide insights into viewer demographics, watch time, and engagement levels, allowing you to refine your content strategy and optimize future videos.

8. Create How-To and Tutorial Videos: Share helpful content that demonstrates how to use your products or provides useful tips related to your industry. This can position your company as an expert and attract viewers who are looking for solutions to their problems.

9. Showcase Customer Testimonials and Reviews: Feature satisfied customers in video testimonials or reviews. Authentic feedback from happy customers can build trust and credibility, encouraging others to choose your company.

10. Host Webinars or Live Streams: YouTube offers live streaming options which can be utilized to host webinars, product demonstrations, Q&A sessions, or virtual events. This allows you to engage with your audience in real-time and address their queries directly.

11. Cross-Promote on Social Media Platforms: Share your YouTube videos on other social media platforms like Facebook, Twitter, and LinkedIn to reach a wider audience. Encourage your followers to subscribe to your YouTube channel and engage with your content.

12. Use YouTube Ads for Remarketing: Utilize YouTube's remarketing feature to target viewers who have already shown an interest in your company or visited your website. This can help reinforce your brand message and encourage them to take action.

13. Collaborate with Other Businesses: Partner with complementary businesses to create joint videos or feature each other's products in your content. This cross-promotion can introduce your company to new audiences and drive mutual growth.

14. Optimize Your Channel: Customize your YouTube channel layout, banner, and logo to align with your brand identity. Make sure your channel is visually appealing and easy to navigate, and include relevant keywords in your channel description.

15. Monitor Competition: Keep an eye on your competitors' YouTube channels to understand their content strategy, engagement levels, and any opportunities you can learn from or capitalize on. This can help you stay ahead of the curve in your industry.

16. Create Playlists: Organize your videos into playlists that revolve around specific topics or themes. This makes it easier for viewers to navigate and find relevant content, increasing the chances of them staying on your channel and exploring more of your videos.

17. Engage with YouTube Communities: Participate in relevant YouTube communities, such as forums and comment sections, by providing valuable insights and answering questions. This helps establish your company as a trusted authority and can drive traffic back to your channel.

18. Use YouTube Cards and End Screens: Take advantage of YouTube's interactive features like cards and end screens to promote your products, guide viewers to other videos or playlists, and encourage them to subscribe to your channel. These elements can boost engagement and help capture leads.

19. Leverage YouTube Analytics: Dive deep into YouTube Analytics to gain insights into viewer behavior, demographics, and video performance. This data can help you fine-tune your content strategy, improve audience targeting, and make data-driven decisions to drive growth.

20. Experiment with Different Video Content Types: Don't be afraid to try different types of videos, such as vlogs, interviews, behind-the-scenes footage, or industry news updates. This can help diversify your content and cater to different preferences within your target audience.

21. Run Contests and Giveaways: Host contests or giveaways exclusively for your YouTube subscribers. This can help increase engagement, attract new subscribers, and reward loyal viewers with prizes related to your products or services.

22. Optimize Video Thumbnails: Create visually appealing and attention-grabbing video thumbnails that accurately represent the content of your videos. High-quality thumbnails can entice viewers to click and watch your videos, increasing your overall viewership.

23. Collaborate with YouTube Creators: Partner with popular YouTube creators who align with your brand values or target audience. Collaborative videos can introduce your company to new viewers and tap into the creator's established fan base.

24. Embed YouTube Videos on Your Website: Integrate YouTube videos into your website or blog posts to provide additional multimedia content and enhance the user experience. This can also drive traffic back to your YouTube channel and increase subscriber count.

25. Stay Consistent and Engage Regularly: Regularly uploading new content and engaging with your audience through comments, likes, and shares is essential. Consistency helps build a loyal subscriber base, while engagement fosters a sense of community around your brand.

26. Use YouTube SEO Techniques: Research and incorporate relevant keywords in your video titles, descriptions, and tags to improve your visibility in search results. This can help attract organic traffic to your videos and channel.

27. Create Playlists for Product Demos and Tutorials: Organize your videos into playlists that focus on different aspects of your products or services. This makes it easier for viewers to find the information they need and keeps them engaged with your content for longer.

28. Utilize YouTube Advertising Options: Besides running ads on other people's videos, you can also explore YouTube's targeting options to promote your videos within YouTube search results or as suggested videos. This can help increase brand exposure and reach a larger audience.

29. Encourage User-generated Content: Ask your YouTube subscribers and viewers to create their own videos using your products or sharing their experiences with your services. This not only boosts engagement but also serves as social proof and can attract new customers.

30. Collaborate with Other Brands for Sponsored Content: Partner with other companies or brands to create sponsored content on YouTube. This can help you tap into their audience and reach potential customers who may have similar interests or needs.

31. Conduct Interviews or Webinars with Industry Experts: Bring in experts or thought leaders from your industry to share their insights and knowledge through interviews or webinars. This positions your company as a valuable resource and can attract viewers interested in your niche.

32. Use YouTube Analytics to Optimize Performance: Continuously analyze your YouTube Analytics to track video performance, audience engagement, and viewer demographics. This data can help you identify successful strategies, improve underperforming videos, and make data-driven decisions.

33. Cross-promote Your YouTube Channel on Other Platforms: Promote your YouTube channel across other marketing channels, such as your website, blog, email newsletters, and social media profiles. This can help drive more traffic to your YouTube videos and increase subscribers.

34. Create Compelling Video Thumbnails: Design appealing and eye-catching video thumbnails that stand out among other videos in search results or suggested videos. A visually enticing thumbnail can significantly impact click-through rates and increase views.

35. Host Giveaways or Contests on YouTube: Run promotions, giveaways, or contests exclusively for your YouTube subscribers. This not only rewards your loyal viewers but also helps generate buzz and attract new subscribers.

36. Utilize Call-to-Actions: Include clear and compelling calls-to-action in your videos, such as encouraging viewers to like, comment, share, subscribe, or visit your website. This helps drive engagement and conversions.

37. Create Video Series: Develop a series of related videos that provide valuable content on a specific topic. This encourages viewers to subscribe to your channel to stay updated with new episodes, increasing both viewership and engagement.

38. Showcase Company Culture: Share behind-the-scenes footage, employee spotlights, or company events to give viewers a glimpse into your company culture. This humanizes your brand and builds a strong connection with your audience.

39. Leverage YouTube Ads Targeting Options: Take advantage of YouTube's detailed targeting options to reach specific demographics, interests, or browsing behaviors. This ensures your ads are shown to the right audience, maximizing your advertising investment.

40. Embed YouTube Videos in Email Campaigns: Incorporate YouTube videos into your email marketing campaigns to deliver engaging and interactive content to your subscribers. Videos can help increase click-through rates and conversions.

41. Conduct Market Research: Use YouTube as a platform to gather feedback and insights from your target audience. Ask them questions in the comments section, conduct polls, or create video surveys to gain valuable market research data.

42. Repurpose Content: Repurpose existing content, such as blog posts or presentations, into video format. This allows you to reach a different audience segment and expand the reach of your content.

43. Collaborate with Non-Competing Channels: Partner with YouTube channels that have a similar target audience but offer non-competing products or services. Collaborative videos or sponsored mentions can expose your brand to a new set of viewers.

44. Harness YouTube Live: Host live streaming sessions to engage with your audience in real-time. You can conduct Q&A sessions, product launches, or live events to build excitement and connect directly with your viewers.

45. Optimize Video Descriptions: Craft informative and keyword-rich descriptions for your videos. This helps improve search visibility, provides additional context to viewers, and drives more traffic to your videos.
« Last Edit: 09-07-2023, 12:24:52 by Sevam »

Offline crowdfinch

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Hi Zeke,

Such a great information about YouTube Traffic. Thanks

Offline sophiaWindsor02

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Regularly post high-quality videos.
Collaborate with influencers.
Use YouTube ads targeting your audience.
Optimize video titles, descriptions, and tags for SEO.
Engage with your audience through comments.
Use annotations and cards for CTA.
Create playlists.
Leverage YouTube Live for real-time interaction.
Promote your videos on other social platforms.
Measure performance using YouTube analytics.


 

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