Search Engine Optimization > SEO Basics

How to measure SEO success?

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Kitty Solam:
Hey All, I have been doing SEO for my website for 3 months now, how can I know whether I am successful in my work or not? How can I analyze myself and my work? Any advice or suggestions will be highly appreciated!

smartscraper:
SEO success can be measured by various methods.
What you should do is, check the organic traffic of your website(latest) vs the organic traffic of your website(when you started)

It will give you idea if you're doing SEO right or not!

Alina Fernandiz:

--- Quote from: Kitty Solam on 01-12-2022, 21:32:22 ---Hey All, I have been doing SEO for my website for 3 months now, how can I know whether I am successful in my work or not? How can I analyze myself and my work? Any advice or suggestions will be highly appreciated!

--- End quote ---

We can use the following tools to track our website ranking and keywords including traffic.

Semrush
Ahrefs
Majestic

Kitty Solam:

--- Quote from: Kitty Solam on 01-12-2022, 21:32:22 ---Hey All, I have been doing SEO for my website for 3 months now, how can I know whether I am successful in my work or not? How can I analyze myself and my work? Any advice or suggestions will be highly appreciated!

--- End quote ---

I will discuss what significant factors are important to measure your SEO success.

1. Increase in Organic Leads:

The main goal of a business is to get marketing qualified leads for their business. These leads then convert into customers if they get the information they are looking for on the website.

When it comes to SEO, one of the main things that matter is how many leads have you generated for your clients?

2. Quality of Traffic:

Your SEO strategy will be pointless if it doesn’t bring quality traffic to your website. Traffic is the best way to understand your audience. But as we all know, organic traffic is not going to increase unless you are ranking on the 1st page.

When you do SEO for a website, the overall user experience of the website improves including speed, UI, content, etc. All these improvements will also reflect in Analytics with better metrics.

Check out for these metrics in Analytics to actually measure the quality of your traffic:

Increase in New Users – Every business looks to gain unique visitors every day. New visitors might be visiting your website with a specific intent, landed through organic, ads, social, etc, Analyzing your new user’s data is essential when it comes to traffic quality. Acquiring new users signifies that a new set of users are landing on your website through different mediums because of organic & brand discovery

Increase in Organic Sessions – A session is the period of time a user is actively engaged with your website, app, etc. Increase in the number of organic sessions directly implies the increase in traffic to the website.

Acquisition > All Traffic > Channels > Organic Search

Increase in Pages / Session
Increase in Avg. Session Duration
Increase in Page Views
A decrease in Bounce Rate
3. Improvement in Rankings:

Who doesn’t want to rank at Google’s first page? Website developers and SEO team spend most of the time making sure each page are well optimized and will leave no stone unturned.

For people who just started their small businesses with little or no existing web presence, reaching the top of the search rankings will not happen overnight. That’s the reality! You can’t do anything about it.

Sheldon Mooze:

--- Quote from: Kitty Solam on 01-12-2022, 21:32:22 ---Hey All, I have been doing SEO for my website for 3 months now, how can I know whether I am successful in my work or not? How can I analyze myself and my work? Any advice or suggestions will be highly appreciated!

--- End quote ---

All depends which tool you are using to be specific. In a general sense you should be able to see improvements over time from when you first ran the tool up to the present time of running.

You would want to see things like more visitors, more time on site, lower bounce rate, more enquiries etc. all, of course, depending on what the SEO was designed to achieve. The tool should be able to show the success of the campaign based on historical to current data.

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