Keyword targeting & differentiation between similar keywords

[jpf566]

I'm having trouble wrapping my head around keyword targeting when two keywords are very similar.

Here's my dilemma, lets just I sell ACE brand Widgets

I'm doing well with "ACE Widgets" queries but not "ACE"

How do I fix this since "ACE" is already all throughout the results page & supposedly anchor text is playing a less and less significant role in link relevancy so just getting links with "ACE" as the anchor text wouldn't really help (I wouldn't think)

Just a little confused. Thanks

[localnumberone2]

Hello~!!
Just focus on build quality link with anchor text "ace"....

[bredon]

you should vary your anchor text while building backlinks for your site.Your target keywords should looks natural while building links for your website.you can choose your keywords by using different available  tools. Google ad words is very useful tool  in  generating proper keywords.
you should choose keywords which are high in demand  and in relatively less competition.

[Guetta]

Yeah but the same principal applies. Single keywords are usually significantly more competitive than longer tailed, niche ones.