SEO Influence of adding the name of the Site after the Title?

Selena-Quintanilla · 12-08-2022, 16:53:42

Hello SEO friends,

what is the SEO impact of adding a separator and then the name of the site to the title of all existing pages of a website ?
(in the <head> part for the <title> line)

For Example:
Title - Site Name (In 2 words)
Living Room Table - Interior Decoration

I imagine that adding a separator and 2 keywords (the name of the site) it dilutes the strength of the "Title" / "Salon Table" in the SERP but in the case of an SEO strategy where "Site Name" are the main keywords that we target in priority it can be a good idea?

Small Bonus Question:
"-" or "|" apart from the visual aspect is there a difference in terms of SEO or Marketing?

Thank you so much for your help!

Selena-Quintanilla · 12-12-2022, 10:51:55

I reply myself with a variant question,)

In the case of a site that would have a seasonality is what we can then consider adding at the end of the original title 2 keywords "winter/summer decoration"?

Title - Season Tags
Ex :
Living room table - Winter decoration

SEO Influence of adding the name of the Site after the Title?

Selena-Quintanilla

Selena-Quintanilla