Upgrading Web Concern

Started by ravidenawaka, 05-29-2021, 22:28:04

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ravidenawakaTopic starter

Hi Guys,

I am stuck in between our developers and SEO guys. Can you please help me out here with the best practice.

We required to update our entire website to a new theme, new features, PHP, ubuntu server, and bootstrap version. Our developer are keen to do an entire new setup of the website (clean CSS, JS and WP plugins) and make it more light weighted WP site.

But our SEO guys are so against of this step and they are asking to do changes to the current site without moving to completely new site, saying that, we might loose SEO rankings.

Can someone help me here? Are there any white papers or documents around this point ?

Manny thanks in advance.

Thank you

Ravi Denawaka
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sophiawils59

Yes, it can cause trouble. Changing site completly will impact the rankings in SERPs.