What is the difference between Reciprocal Link and Link Juice?

[krishnanayak]

Hi All !! What is the difference between Reciprocal Link and Link Juice? Suggest your opinion to understand.

[Intuz]

Link juice is a term in SEO that means to power of any link passed to the site. These links may be from external or internal sources. The amount of links help search engines find and index your content. The quality of link juice is more important than the quantity.

Reciprocal links are the link exchange between two websites. It provides a hyperlink within their own website to each other's web site. For example, to provide readers a quick access to related sites. These type of links show partnership between two sites.

[samclarks]

Reciprocal links are not considered as one of the Best SEO link tactic. Better to avoid reciprocal linking as far as possible. One way authority links (non-manipulative) are the good go for better search rankings.

[damponting44]

Reciprocal Link refers to the mutual exchange of backlinks between 2 websites.

Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking (and PageRank).

[Abhinavjain]

Link Juice - Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of suggestions toward your site and is one of the most important factors in determining your site’s search ranking (and PageRank).

Reciprocal Link - A reciprocal link is an agreement between two webmasters to offer a hyperlink within their own website to each other's web site.