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What is the difference between SEO and SEM?

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SEO and SEM are two differnt part. Can you help me.

Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. SEO is The methods to achieving high rankings on search engine.SEO (Search engine optimization) is the Techniques that makes you your client site's page-rank up on Google's search engines find the pages easily and index them. The goal is to have a page rank as high up on the results list as possible, or be on the first results page, or at the very least on the second results page. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.
Search engine marketing or SEM, refers mainly to the text advertisements which appear at the top or on the right hand side of search engine results pages. These advertising links are purchased mainly from Google (Adwords) and Yahoo (Overture). They then in turn publish these ads on their secondary ad network as well.SEM (search engine marketing) is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

Mike Nielson:
SEM stands for Search Engine Marketing and is has to do with the promotion and engagement with fans on social media platforms such as Face book, Twitter, LinkedIn, Google+, etc. And search engine optimization is a process in which we optimize a web page over a search engine for a specific set of keywords.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO), includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. The New York Times defines SEM as 'the practice of buying paid search listings'.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

SEO - search engine optimisation
SEM - search engine marketing.

So the difference is the difference between optimisation of a website and marketing. This is something that should be intuitively clear.

Optimisation means include meta data in the HTML of your web page, making sure your site is indexed with the major crawlers (search engines), making sure you have a robots file that lists all relevent pages on your site that you want indexed etc. Basically site stuff.

Marketing (SEM) is where you actually spend a bit of money. And you research keywords and advertisting campaigns and spend money on getting ads / links / traffic to your site. This also involves perhaps having special landing pages etc

Needless to say the two are linked and often your marketing strategy will require some changes to your actual site so the flow is consistent from your paid advertising that someone clicks on to the site you have
(i.e. the thing a user clicks on is what they expect when they get to your site)


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