Search Vol - CPC - Competition - KEI - Sites in SERPs - Traffic cost

Author Topic: Search Vol - CPC - Competition - KEI - Sites in SERPs - Traffic cost  (Read 48878 times)

Offline limpopoboyTopic starter

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This is how my head is currently BLANK with all these terms, reading so much with so much contradiction it would seem. Nothing is making sense. Where can I get somebody to explain in plain simple English or to point me to a page that explains it in plain English - the various: Search Vol - CPC - Competition - KEI - Sites in SERPs - Traffic cost etc.....

How do they it all interact/interface? What is the relationship? what do the figures mean? ie... what is .7 competition? .7 of what? for what? what is a good competition figure? Whats a bad figure?  can you get more than 1.0?

In relation to search volume. Generally is 1000 search vol a month good or bad? low or high?  What is the relation of KEI 0-100 to search and competition?  I understand high volume / low competition is good but please put some examples of good and bad in the reply.  I know nothing is fitting nicely in a box but there must be some general rules..

a very frustrated Limpopoboy.  :P :P :P

Offline amayajace

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Keywords Everywhere is going to save you a lot of time, time that would have otherwise been spent on copying data from one website while finding search volume from another. Keywords Everywhere lets you find long-tail phrases with their accurate search volume, CPC and competition data.

Offline billyjhon

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Firstly, let's discuss the various terms you mentioned:

1. Search Volume: This refers to the number of searches a particular keyword or phrase receives within a specific timeframe, usually a month. Higher search volume indicates that more people are searching for that term.

2. CPC (Cost Per Click): It is the amount advertisers pay each time a user clicks on their ad. It generally reflects the level of competition for a keyword because higher competition often leads to higher CPC.

3. Competition: This term refers to the level of competitiveness for a specific keyword or phrase. It indicates how many other websites are targeting the same keyword. The competition figure you see, such as 0.7, represents a relative value compared to other keywords. Higher competition means more websites are competing for that keyword.

4. KEI (Keyword Efficiency Index): KEI combines search volume and competition to determine the potential of a keyword. It is calculated by dividing search volume squared by competition. A higher KEI suggests a better balance between search volume and competition.

5. Sites in SERPs (Search Engine Results Pages): This simply represents the number of websites that appear in the search engine results for a given keyword.

6. Traffic Cost: It is an estimate of how much it would cost to drive paid traffic using a specific keyword. It gives you an idea of the value of that keyword in terms of advertising.

Now, let's talk about the relationship and interpretation of these figures:

- A competition figure of 0.7 means that the keyword has moderate competition compared to other keywords. However, the exact meaning can vary depending on the context and industry. Generally, a lower competition figure is considered better, indicating less competition for that keyword.

- A search volume of 1000 per month can be considered good or bad depending on the niche or industry. If it's a highly specialized niche, 1000 searches might be considered high. In a broader industry, it could be relatively low. It's crucial to compare search volumes within your specific niche or industry to get a better understanding.

- The KEI is a useful metric to evaluate the potential of a keyword. A higher KEI typically suggests a good balance between search volume and competition. A KEI of 0-100 is often used as a scale, with higher values indicating better potential. For example, a keyword with a KEI of 80 is generally considered more promising than one with a KEI of 20.

It's important to note that these metrics are not absolute and can vary depending on your specific goals and industry. They are meant to provide general guidelines and help you make informed decisions regarding keyword selection and SEO strategy.

Here are some additional examples to help illustrate the concepts:

Example 1:
Keyword: "best running shoes"
- Search Volume: 10,000 searches per month
- Competition: 0.6
- KEI: 277.78

In this example, the keyword has a high search volume, indicating that many people are searching for it. The competition is moderate (0.6), meaning there are other websites targeting this keyword but not excessively. The KEI of 277.78 suggests that there is a good balance between search volume and competition, making it a potentially valuable keyword to target.

Example 2:
Keyword: "organic dog food for puppies"
- Search Volume: 500 searches per month
- Competition: 0.3
- KEI: 833.33

Here, the keyword has a lower search volume of 500 searches per month. However, the competition is relatively low (0.3), indicating a less competitive landscape. Despite the lower search volume, the high KEI of 833.33 suggests that this keyword has significant potential as it strikes a good balance between search volume and competition.

Example 3:
Keyword: "cheap flights to Europe"
- Search Volume: 50,000 searches per month
- Competition: 0.9
- KEI: 30.86

In this case, the keyword has a high search volume of 50,000 searches per month, suggesting a popular topic. However, the competition is very high at 0.9, indicating intense competition from other websites. The lower KEI of 30.86 reflects the difficulty in finding a good balance between search volume and competition. This keyword may require more effort and resources to rank well due to the high competition.

Remember, these examples are general and may not apply universally. It's crucial to consider your specific niche, target audience, and business goals when interpreting and applying these metrics. Additionally, SEO is a dynamic field, and these figures can change over time, so it's essential to regularly monitor and adjust your strategies accordingly.
« Last Edit: 08-03-2023, 07:12:46 by Sevam »


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