Recently I checked that Twitter had an add a story option. How we used this for better marketing?
Twitter Moments are curated stories about what's happening around the world—powered by Tweets. It's easy to create your own story with Twitter Moments.
From the Moments tab, click the Create new Moment button.
Click the Title your Moment field to give your Moment a name.
Click the Add a description field to type in a description for your Moment.
Choose Tweets to add to your Moment.