All newbies face the same situation - you have made or ordered a website, it looks gorgeous and contains valuable information or offers great products. You are very proud of it, but there's a little problem - no one sees it.
Absence or lack of visitors is a problem that disturbs thousands of website owners around the world. The only thing that can help you is SEO. Search engine optimization is, for sure, a whole area and it cannot be described in one article, but the following information will help you to accommodate with the subject and get some fundamental points that will help you to move further and drive traffic to your website.
There are multiple advertisements that grant gaining traffic to your website or you can sign up for an advertising campaign, but these methods require spending money and not all website owners are ready to pay for traffic on a long-term basis. Your aim should be in driving free traffic. This can be done primarily by appearing in search engine results. The higher your rank in search engine is, the more people will see your website and visit it.
Let's start from brief mentioning how search engines work. Certainly, this is a simplified description as all details of search process are a secret and companies like Google use complicated algorithms for this. In general, when you type in a search enquiry into search bar, the system reviews its records about all web pages and selects the most relevant ones. After this all websites should be ranked, so search engine simply puts first the projects it concerns more authoritative than others. They appear at the top of a page.
So what is the main aim of SEO in this case? SEO tries to show to a search engine that your website is relevant, authoritative and it contains valuable information that will be interesting to visitors. Now let's talk how search engines, for example, Google, determine whether your website is good or no. There are several main points and some preferences in website structure optimization, but it's hard to overestimate the value of links from other websites. For Google they are like votes of other webmasters that signify your website is good and worth attention.
All SEO actions are divided into two main areas. These are so called 'in-site' and 'off-site' activities. In-site means changing things in your own site. This is the area you have full access to and thus you can control it. Major off-site activity is link building. Let's pay particular attention to it as this task, alone, can boost your website rating.
If your website doesn't have many backlinks, it's almost impossible to become successful, probably you need seo audit. Today Internet is a highly competitive sphere and there are hundreds of websites in each area. Now let's face the truth - if you're not at least in the top thirty of search, you can never be successful and gain profit. Moreover, top three sites get the main share of traffic as people rarely look further.
Note not all links from all websites are equal. Google values links differently. It can almost not count links from completely unrelated websites while links from your competitors contribute the most. Good link is worth several low quality ones. SEO is an area that becomes more and more popular these days as this is the only efficient solution that can boost your rating and thus increase profit. It's not something that is done quickly and easily; SEO requires much patience and time, but this is the work that will benefit you.