Ecommerce SEO and URLs

[ygmatt]

Hey there

New to SEO. Just wondering if having /collections/ in the URL hurts search results or if it's in any way advantageous to have it removed. Ultimately it's not necessary to have, but would removing it on an existing site (using shopify) be more trouble than it's worth?

Thank you!

[mariajonas]

According to you, you are planning to remove "collections" from existing URLs, then the affected pages on which SEO activities are done might have broken links. If it isn't that necessary, you better keep it for now or you may also choose 301 redirects for all these pages

[Yuga]

A URL (Uniform Resource Locator) is a web address that tells a user's computer (the client) where to find a website on the internet. The most important aspect of URLs in ecommerce is optimization, which significantly impacts search engine performance.

[Ingrid84]

Completely agree with Yuga. Audience segmentation tools are also very helpful to increase sale by reach, engage, and convert your audience with a target audience analysis.

[Lishmalinyjames]

Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic. You can get traffic from paid search, but SEO costs much less.